Strategy & planning.
Laying the foundations for brand experiences that connect.
In our opinion real marketing or campaign success lies in finding your brand’s ‘why’, setting goals and creating a solid plan to achieve them. Strategy, is what over time, will help you drive brand awareness, brand equity and brand sentiment. In short, it’s really important, and that's why it underpins all our agency work.
Our planning approach starts with research and analysis of market conditions, category insight, consumer mindset and product benefits.
We then use our bespoke proprietary tools to help shape our strategic recommendations. This shows our clients, in advance, how the approach will achieve their key objectives (understandably often a vital requirement in securing internal stakeholder approval).
From the research phase, we move into the insights phase. Here, research is crystallised into golden nuggets of understanding. It’s these nuggets that can initiate creative thinking, spark a powerful emotional connection between brands and their fans and, ultimately, set the stage for extraordinary brand experiences.
But not every company needs the whole shebang. Which is why we also offer a standalone service for clients who are reviewing their brand direction, global consolidation and/or market localisation.
Our services include:
Social listening and brand sentiment analysis.
Consumer insight panel.