Our planning approach starts with research and analysis of market conditions, category insight, consumer mindset and product benefits.
We then use our bespoke proprietary tools to help shape our strategic recommendations. This shows clients, in advance, our approach will deliver against their objectives. Often a vital requirement in securing marketing spend.
- Social listening and brand sentiment analysis
- Consumer insight panel
- ROI modelling
- Geographical profiling
From the research phase, we move into the insights phase.
Here, research is crystallised into golden nuggets of understanding. It’s these nuggets that can initiate creative thinking, spark a powerful emotional connection between brands and consumers, and ultimately set the stage for extraordinary brand experiences.
Strategy and planning underpins all our agency work. But we also provide a standalone service for clients who are reviewing their brand direction, global consolidation, and/or market localisation.