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Strategy & planning

Always be one step ahead

Building brand advocacy doesn’t happen overnight. It’s a journey.

To make an impact, you need to truly get inside the heads of your target audience. That’s where we come in.

Combining an intimate knowledge of people, markets and the many nuances of consumer decision-making, we deliver creative, immersive and emotive strategies that are grounded in careful planning.

What's our approach?

Our integrated thinking looks across the whole marketing mix to identify ideas that will work and dovetail effectively across multiple channels for you. We make full use of a wide range of strategic tools, including:

  • ROI modelling with our Brand Value Generator
  • Geographic audience profiling
  • TA insight gathering and research
  • Location tools: spotlighting new events and opportunities
  • Partnership identification and brokerage.

With a team of planners made up of both agency and client-side marketers, we acutely understand the pressures, both internally and from the trade. Our smart, tactical planning approach explores logistical economies of scale and makes inventive use of any and all opportunities.

Why us?

Our heritage is experiential and sampling, but these are empty disciplines if not part of an integrated bigger picture.

We work as a strategic partner to leading global brands, exploring the consumer impact across all touchpoints to ensure messages reach the right audiences in the right way.

What do we bring to the table?

We don’t let obstacles stand in our way when it comes to strategic planning. We challenge. We question the norm. We closely monitor trends. And we find solutions that make sense.

With extensive channel knowledge, we make rationalised recommendations based on which will yield the greatest return. We also ensure that activations resonate and amplify across multiple channels, ensuring the greatest campaign reach and squeeze of assets possible.

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WWF-UK Virtual Reality Tiger Experience
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Danio Shopper Roadshow

How we can help

Complementary services

Live creative technology services are most effective when paired with other marketing activities. Take a look at our Experiential, Communications and Digital and Social services to see what's possible for your brand. 

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Experiential marketing

Bring your brand to life with an unforgettable live experience. Combine the power of experiential events, sampling and face to face conversation to build love for your brand.

Read more

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Events & sponsorships

Discover how we can help match you to the right brand partner and event to maximise the impact of your messaging and connect with an engaged and targeted audience.

Read more

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Digital & social

Amplify the impact and reach of live experiences with new tech, digital creativity and social media campaigns. Ignite conversations and create ways for people to share the love.

Read more

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The Boursin Sensorium was a perfect parallel with our objective. The sensorial experience meant we presented the brand the way we wanted to.
Steve Gregory, Marketing Director, Bel
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The Boursin Sensorium

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