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Shopper marketing

The path to purchase begins here

Understanding consumer desires is essential to winning over hearts and wallets. Our proven expertise for delivering magical, memorable and meaningful brand experiences allows us to seamlessly integrate key experiential marketing principles into our shopper marketing approach for brands.

We help in a myriad of ways, from highly engaging front-of-store activation and disruptive point-of sale (POS) materials, to plotting out the full path to purchase.

An integrated and compelling approach enriches the shopper journey. It begins with a commitment to engaging customers, and then being in the right place, at the right time, in the right way.

What is it? 

Shopper marketing is the act of directly engaging and converting customers to a brand or product within a retail environment.

We have a very clear shopper mission. We grab attention with compelling stimulus, communicate USPs in an engaging way, lock-down the purchase and then actively promote shopper engagement beyond the sale. It’s simple, integrated and effective.

How does it work?

Our vast understanding of retail environments, opportunities and limitations means we take a versatile and creative approach to achieving our shopper mission, every single time.

We overcome barriers to purchase through an approach that encompasses merchandising, the customer experience and pricing and promotional strategy, providing guidance on campaign POS design and production, environmental stimulus, sales promotions and sampling techniques.

How do other brands use it?

Each and every day brands directly target consumers – but it takes a lot to get shopper marketing right. Our nationwide supermarket tour for Pampers won over parents and toddlers alike, showing how a joined-up, shopper-focused brand experience can deliver vast returns.

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How to integrate shopper & experiential 
The Body Shop Dreams Unlimited
The tools to get the job done
Live tech lunch and learn session
Live creative tech cheat sheet

How we can help

Complementary services

Corporate events services are most effective when paired with other marketing activities. Take a look at our Experiential, Communications and Digital and Social services to see what's possible for your brand. 

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Experiential marketing

Bring your brand to life with an unforgettable live experience. Combine the power of experiential events, sampling and face to face conversation to build love for your brand.

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Events & sponsorships

Discover how we can help match you to the right brand partner and event to maximise the impact of your messaging and connect with an engaged and targeted audience.

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Digital & social

Amplify the impact and reach of live experiences with new tech, digital creativity and social media campaigns. Ignite conversations and create ways for people to share the love.

Read more

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The Boursin Sensorium was a perfect parallel with our objective. The sensorial experience meant we presented the brand the way we wanted to.
Steve Gregory, Marketing Director, Bel
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The Boursin Sensorium

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The brand experience health check

From planning to amplification, our health check will pinpoint your weak spots, boost your strengths and help you start building true brand love.

Get diagnosed now