Brands are often seduced by ‘scale’ when it comes to social media. But brand fit, authenticity, and, of course, results are more important than size.
For example, micro-scale influencers have the advantage of being able to tap into niche markets and help brands target savvy, hard-to-reach audiences in authentic and engaging ways.
Thus, our approach to influencer marketing looks at each type of influencer and recommends a strategy that is tailored to your brand, works with your budget and delivers real, tangible results.
Our services include:
• Metric reports tracking genuine engagement
• A multi-pronged approach using micro-influencers as well as bigger names
• Data-gathering to identify relevant micro-tribes
• Creating multiple, targeted campaigns