<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

Immersive technologies - Touch screen technology and interactive surfaces

Take control of your environment

You are here: Services / Immersive technologies / Touch screen technology and interactive surfaces

Touch screen technology is everywhere you look these days. The pervasive use of smartphones and tablets has quickly made us all supremely comfortable with responsive screens and surfaces.

This widespread acceptance is great news for brands. It’s opened up a whole host of fresh possibilities for experiential marketing activations.

Increasingly, touch screen technology and interactive surfaces are becoming a central part of building brand love.

What is it?

Rapidly-evolving technology allowing people to take control of digital elements and dictate outcomes, just through touch.

How does it work?

The technology lets users navigate, locate, manipulate information and influence visual detail by touching and interacting with it. Often used alongside augmented reality, the level of direct engagement and fun that can be offered up is hugely powerful for brands.

Do other brands use it?

Interactive surfaces are now a big part of experiential activations. McDonald's treated hungry lunchgoers with a Big Mac ATM, while supermarket Carrefour’s interactive screen let people shop like a Jedi

With many more weird and wonderful technological advancements looming on the horizon, interactive surfaces will continue to lie at the heart of memorable brand experiences.

durextouchscreen.jpg
McDonald’s Big Mac ATM experience
BGtouch.jpg
Rexona invisible walkway prank

How we can help

Experiential marketing

Bring your brand to life with an unforgettable live experience combing the power of experiential events, sampling and face to face conversation.

Read more

Events & sponsorships

Discover how we can help match you to the right brand partner and event to maximise the impact of your messaging and connect with an engaged audience.

Read more

Immersive technologies

Use cutting-edge tech to create incredible experiential events and content. Capture and share powerful emotional reactions and measure exceptional results.

Read more

Digital & social

Amplify live experiences with new technologies, digital creativity and savvy social media campaigns - and make it easy for people to share the love.

Read more

Corporate events

Engage employees and stakeholders with unforgettable events that share a company vision and celebrate success. Transform hearts and minds through creative and seamless live experiences.

Read more

Shopper marketing

Understanding consumer desires is essential to winning over hearts and wallets. Our shopper marketing services help brands engage in the right place, at the right time, in the right way.

Read more

yorkshire_4.jpg
quote
This campaign truly captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea
quote

Yorkshire Gold #teaonthetrain

yorkshiretea.jpg