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The power of projection has certainly not been overlooked by big-name brands.
A popular ‘rave’ activation approach, projection mapping can make the impossible possible by delivering incredible visuals that both surprise and delight fans.
While highly costly and currently largely limited to night-time settings, daylight projection mapping is becomingly an ever-growing possibility. In time, the technology’s scope will be fully opened up, with projection-mapped products and displays becoming core to live events.