<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

Immersive technologies - Projection mapping

Add a whole extra dimension

You are here: Services / Immersive technologies / Projection mapping

The power of projection has certainly not been overlooked by big-name brands.

A popular ‘rave’ activation approach, projection mapping can make the impossible possible by delivering incredible visuals that both surprise and delight fans.

While highly costly and currently largely limited to night-time settings, daylight projection mapping is becomingly an ever-growing possibility. In time, the technology’s scope will be fully opened up, with projection-mapped products and displays becoming core to live events.

What is it?

The art of turning objects into display surfaces for the purposes of video projection. Quite often, these objects are unusually shaped, such as buildings and outdoor locations.

How does it work?

Specialist software allows for a 2D or 3D object to be spatially mapped on to a virtual program, with this then mimicking the real environment it’s to be projected on.

Do other brands use it?

The use of projection mapping is growing fast. American Express’ impressive celebration of tennis stars past, present and future dazzled attendees at the US Open. A number of big locations have now played host to interactive projection mapping campaigns, including Tel Aviv City Hall’s transformation into a giant game of Tetris.  

BMW's 7-series projection mapping experience
American Express 'Rally on the River' 

How we can help

Experiential marketing

Bring your brand to life with an unforgettable live experience combing the power of experiential events, sampling and face to face conversation.

Read more

Events & sponsorships

Discover how we can help match you to the right brand partner and event to maximise the impact of your messaging and connect with an engaged audience.

Read more

Immersive technologies

Use cutting-edge tech to create incredible experiential events and content. Capture and share powerful emotional reactions and measure exceptional results.

Read more

Digital & social

Amplify live experiences with new technologies, digital creativity and savvy social media campaigns - and make it easy for people to share the love.

Read more

Corporate events

Engage employees and stakeholders with unforgettable events that share a company vision and celebrate success. Transform hearts and minds through creative and seamless live experiences.

Read more

Shopper marketing

Understanding consumer desires is essential to winning over hearts and wallets. Our shopper marketing services help brands engage in the right place, at the right time, in the right way.

Read more

This campaign truly captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea

Yorkshire Gold #teaonthetrain