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Image is everything. We now live in a world that’s driven by visual stimuli, and brands are vying to catch the attention of consumers and stand out from the crowd in a big way.
New and highly creative methods for capturing, manipulating and sharing images are now dominating experiential marketing activations.
These play to the seemingly-insatiable appetite for highly shareable, fun and compelling visual content, and provide the perfect fuel to feed a generation’s fear of missing out (FOMO).