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Immersive technologies - Image capture, manipulation and content sharing

See it, snap it, share it

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Image is everything. We now live in a world that’s driven by visual stimuli, and brands are vying to catch the attention of consumers and stand out from the crowd in a big way.

New and highly creative methods for capturing, manipulating and sharing images are now dominating experiential marketing activations.

These play to the seemingly-insatiable appetite for highly shareable, fun and compelling visual content, and provide the perfect fuel to feed a generation’s fear of missing out (FOMO).

What is it?

A range of image-based technology and associated apps now exist to meet the needs of content-hungry Millennials and the social-savvy Generation Z. This includes autonomous and micro drones, social photobooths and the highly popular Prisma app.

How does it work?

New image-focused photographic technology is emerging each and every day, but the core aim remains simple: capturing a real-life visual image and recreating it for another purpose. With the huge growth of social media, brands are flocking to find new ways to encourage fans to share their experience visually.

Do other brands use it?

Photobooths are a long-standing mainstay of live brand experiences, and Qualcomm’s touring 3D photobooth is a great example of the technology’s versatility. Drones are the bold next step forward when it comes to image capture, and are already used by forward-thinking brands to deliver stunning visuals.

What’s next? The future of image capture lies in autonomous drones with 360˚ VR capability, able to capture breath-taking views and perspectives like never before.

Pepsi celebrates World Emoji Day with interactive pop-up
Boursin Sensorium

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This campaign truly captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea

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