What is it?
The expert blending of digital assets with real-life. This booming technology is now a core part of the experiential marketing toolkit, providing end users with an abundance of interactivity and value-add information as part of well-rounded brand experiences.
How does it work?
AR sees real-world environments augmented with computer-generated content – video, sound or graphics. Unlike virtual reality, AR builds on and modifies reality, rather than changing it completely. Its immense flexibility allows brands to create amazing, memorable and fun experiences that remain grounded in real world settings.