What is it?
Sampling is a great way of providing consumers with a taster of a product in a very personal fashion. It’s a chance to get across the essence of a brand, and to whet the appetite for a whole lot more.
Sampling is usually led by a team of brand ambassadors. This team will work as the face of the brand, explaining the positives of the product and offering up samples to consumers in a compelling way within a chosen environment for maximum impact.
It sounds simple and it really is. But the hard part is getting it right, every time.
How we do it
We’ve helped a whole host of global brands to reach consumers through product sampling. This means we know what to do and what not to do. The success of our sampling campaigns are always grounded in clear objectives.
Whether the goal is to reach a wide audience in a location with heavy footfall, to make a splash with a new product, or to engage with a niche audience within a very specific setting, we tailor our approach as needed.
We’ve targeted specific age groups with high-volume sampling. We’ve brought brand promises to life in mouth-watering style. We’ve even combined sampling with immersive live creative tech to deliver an experience of pure indulgence.
And we’re always looking for fresh and engaging ways to reach consumers through sampling.