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Experiential marketing - Sampling

Reach the right audience, in the best way, at the perfect time

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The power of sampling can be enormous. A tried, tested and proven marketing approach, it can deliver big results and hugely boost brand awareness.

What is it?

Sampling is a great way of providing consumers with a taster of a product in a very personal fashion. It’s a chance to get across the essence of a brand, and to whet the appetite for a whole lot more.

Sampling is usually led by a team of brand ambassadors. This team will work as the face of the brand, explaining the positives of the product and offering up samples to consumers in a compelling way within a chosen environment for maximum impact.

It sounds simple and it really is. But the hard part is getting it right, every time.

How we do it

We’ve helped a whole host of global brands to reach consumers through product sampling. This means we know what to do and what not to do. The success of our sampling campaigns are always grounded in clear objectives.

Whether the goal is to reach a wide audience in a location with heavy footfall, to make a splash with a new product, or to engage with a niche audience within a very specific setting, we tailor our approach as needed.

We’ve targeted specific age groups with high-volume sampling. We’ve brought brand promises to life in mouth-watering style. We’ve even combined sampling with immersive live creative tech to deliver an experience of pure indulgence.

And we’re always looking for fresh and engaging ways to reach consumers through sampling.

What makes us different?

Our sampling campaigns are all grounded in our passion for building brand love. We do this by creating magical, memorable and highly shareable live experiences.

Our success comes down to experience, and is driven by a skilled team of experiential marketing experts with years and years of award-winning campaigns under our belts.

We use our proprietary tools to carefully plan, measure and research locations, to profile target audiences, and to understand consumer needs, and sprinkle in tons of creativity along the way.

We handpick the perfect brand ambassadors, make sure that brand messaging comes through in the right way, and always ensure that our experiences are authentic and leave a lasting impact.

The Macallan
The Macallan Residence 
The Boursin Sensorium
The tools to get the job done
Mystery shopping template
Shopper marketing essentials

How we can help

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This campaign truly captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea
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Yorkshire Gold #teaonthetrain

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