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Experiential marketing - Roadshows

We make sure consumers stop, stare and share

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Take your brand message on tour with an engaging experiential roadshow. Grab attention fast and make direct connections with consumers in compelling fashion.

What is it?

Brand roadshows come in many shapes and sizes. And that’s a very good thing. Each and every experiential roadshow should have a unique look and feel; one that closely reflects brand values.

The key goal of all effective roadshows should be to forge direct connections with target audiences, to strike up conversation, to raise brand awareness and build brand love. These are always our aims.

Pop-ups, touring product sampling roadshows and production demonstration tours are just some of the proven tactical approaches that deliver big results for brands, time and again.

How we do it 

People no longer want products. We all now crave experiences.

And at BEcause, we’re passionate about these two things – people and experience. 

We use this passion to deliver memorable moments to consumers through powerful experiential roadshows that are carefully planned, created and executed.

We identify the very best locations with our venue selection model. We use peer-to-peer profiling to select the right brand ambassadors. And our team of brand experience experts are on hand every step of the way to make sure that each roadshow delivers on its objectives.  

What makes us different?

We work with a wide range of top brands, across multiple sectors. In close partnership with these brands, alongside internal teams, we make sure that our approach is integrated into wider campaign planning.

And with over 20 years in business, we’ve now notched up an impressive archive of over 500 lovingly-crafted projects. Here’s just a few of them

We’ve been at the helm of many highly-creative brand roadshows. From our pioneering multi-brand LEGO Family roadshow, through to our innovative multi-sensory VR roadshow for Boursin, we make sure the most of every opportunity to impress.

LEGO Family Roadshow
Pampers World of Babies
The tools to get the job done
Social media essentials 
Experiential marketing essentials

How we can help

Complementary services

Experiential marketing is most effective when paired with other marketing activities. Take a look at our Communication, Digital and Social and Live Creative Technology services to see what's possible. 


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Use cutting-edge tech to create incredible experiential events and content. Capture and share powerful emotional reactions and measure exceptional results.

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Digital & social

Amplify the impact and reach of live experiences with new tech, digital creativity and social media campaigns. Ignite conversations and create ways for people to share the love.

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BEcause were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.
Rubina Iqbal, Brand Manager, Dulux

Dulux The Color Run


7 essentials for getting social media right

Learn how to integrate experiential marketing with social media to amplify and enhance the reach of your campaign.

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