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Experiential marketing - Influencer events

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Trust. It can be hard for brands to earn but it’s worth it. In the social age, word of mouth and peer-to-peer recommendations now hugely impact purchasing decisions. The opinions of others matter.

What is it?

Influencers events are activations that have been specifically designed with your brand’s key advocates in mind. It could be that you need to reach popular bloggers or vloggers within your field. Perhaps your aim is to get your message out to respected journalists in the right way. Or you may be looking to leverage trust with a hard-to-reach audience.

It all begins with a clear understanding of who you want, and need, to influence.   

How we do it

Our team takes the time to understand your target audience of influencers and key opinion leaders, and what makes them tick.

We get to grips with their passions, habits, turn-ons and turn-offs. We then use our experiential marketing understanding to create and deliver compelling and memorable live brand experiences that we’re positive will meet their distinct preferences.

This isn’t our first rodeo. Far from it. Our work has seen us support leading FMCG brands and public sector organisations for many years, and in that time we’ve generated over 50 million brand conversations.

What makes us different?

We are Masters of Marketing, and we’ll continue to be. Passionate about delivering highly immersive, personal influencer events, we welcome the challenge of extending your brand’s influence.

We attracted two hundred key influencers (including one VERY famous face), journalists, bloggers and brand fans to The Yorkshire Tea Train.

We influenced brand perceptions through the highly-innovative Boursin Sensorium campaign, a first of its kind approach for the food industry.

 We introduced discerning customers to Macallan whisky by transforming the illustrious London venue Two Temple Place into The Macallan Residence for a ticketed sensory tour.

The BEcause approach means that each and every event reaches the people that really count for your brand.

The Macallan
The Macallan Residence 
The Boursin Sensorium
The tools to get the job done
Mystery shopping template
Shopper marketing essentials

How we can help

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This campaign truly captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea

Yorkshire Gold #teaonthetrain


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