Make people stop, stare and share.
Roadshows are a great way to forge direct connections with audiences, strike up conversations, raise brand awareness and build real brand love. Pop-ups, touring product-sampling roadshows and product demonstration tours are just some of the proven tactical approaches we’ve created to deliver impressive results, time and again. Go on, hop on the bandwagon.
Every experiential roadshow should have a unique look and feel that closely reflects your brand’s values. To ensure its success, you also need to pinpoint stops on your route where you know your market will be, and select brand ambassadors that will bring your brand’s personality to life.
Using our venue-selection model we identify the best locations, and we use peer-to-peer profiling to select the right brand ambassadors. Our team of in-house brand-experience experts are then on hand every step of the way to make sure that each roadshow delivers on its objectives, and creates genuine connections with current and new brand fans.