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Venue Selection Model

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Using layers of insight to reach the right audience in the right places

Choosing the ideal venues and locations is a crucial part of experiential planning.   It’s no good having a brilliantly creative brand experience if it’s in the wrong place at the wrong time.  Which is why you need a sophisticated and scientific approach to venue selection.

What's it all about?

Our Venue Selection Model draws on a wide range of data sources and campaign experience to identify the best locations for any experiential campaign. Using Mosaic profiling, we’ll begin by identifying towns and cities, with a high saturation of particular demographics.  In each ‘hotspot’, we’ll then add bespoke layers of criteria covering aspects such as footfall, consumer mindsets, dwell time and proximity to key retailers. 

When do you use it?

Every live campaign needs careful venue planning.  Our model helps you find exactly the right city centres, shopping centres and events to connect with your target audience.  It’s particularly valuable for identifying less obvious venue choices, where brands can often achieve greater stand out at lower cost.

How does it work?

Our venue profiling is based on a mass of individual venue data, acquired over years of running experiential campaigns.  By layering campaign-specific requirements over regional demographic datasets, we can pinpoint just where your brand needs to be to make a difference.

Why should I bother?

Different venues offer different possibilities, depending on your brand priorities.  So whether you’re after maximum numbers, longer dwell times, receptive mindsets or amplification opportunities, our Venue Selection Model will help you make the right choice.

Sounds good. How I can learn more?

Get in touch with us today to find out more about our proprietary Venue Selection Model.

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