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Clarifying brand objectives on the Revenue-Ripple-Rave Spectrum

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Picking the right experiential strategy to achieve your core goals

One of experiential marketing’s great strengths is its flexibility.  By adopting different experiential strategies, brands can achieve anything from volume sales boosts to widespread media exposure and social media buzz.  Our Revenue-Ripple-Rave Model helps brands focus on the strategy they need to achieve specific objectives.

What's it all about?

Revenue campaigns are those focused on rational goals like short-term, high-volume trial and sales.   By contrast, Rave campaigns aim to create brand fame, through eye-catching stunts made for PR, video and social.  Ripple campaigns sit in the middle of this spectrum, blending elements of Rave and Revenue campaigns.  Our Revenue-Ripple-Rave Model sets out 7 core experiential strategies on this continuum.

When do you use it?

This model is a great tool at the briefing stage to help clarify your experiential objectives.  We can use it to show what your budget might achieve at different points along the spectrum, helping you decide on exactly the right mix of Rave and Revenue goals.

How does it work?

Our 7 experiential strategies are Taste it, Touch & Feel, Educate & Inform, Quid Pro Quo, Perfect Partners, Full Brand Immersion and Purely for Social Content.  We’ll work with you to decide which kind of strategy will best suit your brand goals, so your campaign delivers exactly what you expect.

Why should I bother?

Choosing the right kind of experiential strategy is a critical first step in creating an effective campaign.  It’s all very well planning unexpected activations – but you should always be clear exactly what kind of results you are expecting.

Sounds good. How I can learn more?

Get in touch with us today to find out more about our Revenue-Ripple-Rave Model.

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