When it comes to proving the financial value of live brand experiences, we don't mess about. That's why we've invested in our bespoke Brand Value Generator (BVG) model, a marketing sciences tool which helps clients understand the return they can expect before a campaign goes live.
Our BVG model is used at the planning and evaluation stages of campaigns. The model determines and evaluates the best strategic approach to drive behaviour change and to generate an ROI figure across 1, 2 and 3 year timescales. Essentially, it allows brands to see how much value their next campaign will generate. It's completed in partnership with our clients to ensure any sensitive information is secure.
We complete this activity at the planning stage, which allows us to set the most effective parameters to the campaign prior to going live as well as demonstrating to the business a final return on investment. We then benchmark our results throughout the campaign to ensure we are delivering against target and to give a final ROI.
By answering a dozen questions about your products and services and level of event engagement, we can demonstrate an expected return on your brand experience investment. We currently compare results across all industries, but we're working on benchmarking against particular sectors.