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Connecting global experiential agencies with clients worldwide


We have experiential partners in several major international markets and a wide network of affiliated partners across the globe. We're able to deliver brand activation across the globe or simply facilitate client introductions with accredited agencies based on suitability and relevance. Because we’re specialists, we know the right questions to ask and can quickly determine the right agency fit. Every client has different needs, so after a quick chat we’ll recommend the best activation approach for your brand. 


We’re an independent global experiential group headquartered in London. Our network of affiliated agency partners scales our client offering, and we find there’s a value exchange in working with other like-minded agencies globally. Through either co-ownership or under a licensing agreement, we share creative assets, tools and working ways with agency owners who want to leverage off the benefits of a networked group but remain independent. We also offer simpler membership solutions.

About Because

We’re devoted to building brand love through magical, memorable and meaningful experiences, and 15 of the top 100 global brands choose us as their experiential partner. We're also the most awarded experiential agency in the UK.

To deliver unforgettable experiences, we use the power of live events and the influence of communications. We tell brand stories using the latest immersive tech (VR is a particular focus), always extending the reach of our campaigns with digital and social technologies.

What we’re most proud of is our work, so click here to check it out.


What we offer agencies

Twenty years in the game means we know what it takes to stand out from the crowd in the most competitive experiential market in the world.

We want to pass this knowledge and expertise on to global partners, and below are some of the benefits of our partnership offering:

  • Client introductions based on suitability and relevance
  • B2B marketing collateral to attract, convert and retain the right clients
  • A comprehensive pitch toolkit and archive of pitch documents and case studies
  • Support to expand your client portfolio into new sectors and areas of expertise
  • A London hub with a global positioning to help local partners ‘punch above their weight’

What we offer clients

If you're a client looking for an experiential agency basically anywhere in the world, then get in touch. We don’t charge clients a sourcing fee and we will work with you to ensure your brand is in experienced hands.

Partnerships case study

Because Australia is a shining example of the immense value that can be achieved from our partnership offering.

Founded by local entrepreneur Meredith Cranmer five years ago, the agency has grown at a rapid pace, now boasting a portfolio of top clients and forecasted sales of A$6.5m in 2016/17.


Download the case study now

Without the encouragement, experience and support of the team at Because UK, I would never have become Australia’s fastest growing marketing agency in just three years.
Meredith Cranmer, Managing Partner, Because Australia

Because Experiential Marketing - Australia

Founded in 2011

Come meet us

There’s a qualification process for prospective agency partners, but if we think the fit is right, we’ll invite you to London to attend our next monthly experiential marketing masterclass. You’ll also get to meet several key members of the team and get a genuine feel for the business and how we operate.

“If you're looking to grow market share, inspire employees or partners and learn the first steps towards being a stand-out, award-winning and industry-leading experiential firm, Because is a must-have ally.” Brendan Walsh, Mole Street, Philadelphia  


"What I wished I'd known about growing my agency."

Because CEO Sharon Richey shares advice on achieving commercial success quickly.

Download the eBook today

Frequently Asked Questions (FAQs)


+ Why are we offering this to you?

+ Do I have to rebrand as Because?

+ What other things can you help me with?


+ What’s your approach to global brand activation?

+ How do you select recommended agencies?

+ Do you have any global case studies?

Meet the team

The Because group is overseen by Sharon Richey, an established entrepreneur and passionate believer in the power of experiential marketing. 

She is joined by a fantastic leadership team of top marketers and experts who all share her enthusiasm and ambitions for the business and our global partners.



Contact us

If you have any questions or simply want to chat further email Sharon or fill out the form below and we will get in touch with you shortly.