The changing world has meant an evolution in advertising. Technology has the power to connect, captivate and convince – and that’s why we love plugging it in to make marketing magic. The uptake of consumer tech, together with technical advancements in what’s possible, enables us marketers to create connected experiences that engage and reward fans in stores, at home and even in competitor outlets.
Our recent Burger King x Pepsi campaign, ‘X Marks the Drop’, did just that. Our AR-powered virtual hunt had participants searching for ‘whopping’ big prizes all over South Africa at the start of this year, and got Burger King tills ringing all month long.
In our Masterclass, we’ll share how your brand can use tech like virtual tokens as part of an integrated campaign to create disruptive, hybrid brand experiences that create real connections in a digital world.
Within all these creative technologies and digital transformations, there’s a simple truth: the first companies and brands to leverage new tech successfully are the ones that are going to position themselves as truly innovative market leaders. Let us help turn you into a first-adopter too!
Co-Founder & MD ANZ
Global Innovation Director
Business Director NZ
Managing Partner ANZ
Business Director AU