Sharon Richey.
CEO
This 30-minute session will show you how to create a truly connected campaign that will turn your passive audience into active participants and authentic brand fans.
The changing world has meant an evolution in advertising. Technology has the power to connect, captivate and convince – and that’s why we love plugging it in to make marketing magic. The uptake of consumer tech, together with technical advancements in what’s possible, enables us marketers to create connected experiences that engage and reward fans in stores, at home and even in competitor outlets.
Our recent Burger King x Pepsi campaign, ‘X Marks the Drop’, did just that. Our AR-powered virtual hunt had participants searching for ‘whopping’ big prizes all over South Africa at the start of this year, and got Burger King tills ringing all month long.
In our Masterclass, we’ll share how your brand can use tech like virtual tokens as part of an integrated campaign to create disruptive, hybrid brand experiences that create real connections in a digital world.
Within all these creative technologies and digital transformations, there’s a simple truth: the first companies and brands to leverage new tech successfully are the ones that are going to position themselves as truly innovative market leaders. Let us help turn you into a first-adopter too!
speakers.
I started my first business when I was just 9 years old. Entrepreneurism has just always run in my blood. In the ’90s I founded Because, and today we’re a thriving, global creative experiences group. These days I focus my energy on mentoring the leadership team at Because with the belief that great things can happen when we work together with a common purpose.
sharon.richey@becausexm.com
https://www.linkedin.com/in/sdrichey/
Meredith Cranmer.
Co-Founder & MD ANZ
I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people.
meredith.cranmer@becausexm.com
https://www.linkedin.com/in/meredithcranmer/
Joss Davidge.
Global Innovation Director
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
joss.davidge@becausexm.com
https://www.linkedin.com/in/jossdavidge/
Corinna Homer.
Business Director NZ
I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.
corinna.homer@becausexm.com
https://www.linkedin.com/in/corinna-homer-9953034/
Gareth Brock.
Managing Partner ANZ
Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age.
gareth.brock@becausexm.com
https://www.linkedin.com/in/gareth-brock-aus/
Katie Penfold.
Managing Partner
I have 20+ years industry experience across the UK, USA, UAE and Australia, creating award-winning, global, brand experiences for many of the world’s top brands. I’m deeply passionate about ED&I, the relationship between mental health and agency culture, and only ever doing great work with great people (and having fun whilst doing it). I’m well known for my loud laugh.
katie.penfold@becausexm.com
https://www.linkedin.com/in/kpenfold/
Stephanie Babin.
Business Director AU
Ambitious achiever and avid traveller, I have over 15 years’ experience across the Australian, UAE and North American markets. My passion lies in true collaboration with brands and partners to break boundaries and deliver holistic, innovative and meaningful experiences, both on and offline.
stephanie.babin@becausexm.com
https://www.linkedin.com/in/stephaniebabin01/
Amie Laing.
Head of Digital and Client Services
Lover of all things social media, my goal is to make great brand campaigns and experiences reach further and connect deeper. If I’m not helping my clients on their next exciting campaign or working with content creators, I’ll probably be dancing, diving or scrolling!
amie.laing@becausexm.com
https://www.linkedin.com/in/amie-laing/
3144
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Masterclasses
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