Free connected experiences mini masterclass: how to create brand activations for the omnichannel age.

In this 45 minute session we’ll delve into the art and science of how to captivate and reward your customers. Using actual case studies from Burger King & Pepsi and Carlton Draught, we’ll show you how to connect the online and physical worlds to deliver game-changing results.

The changing world has meant an evolution in advertising. Technology has the power to connect, captivate and convince – and that’s why we love plugging it in to make marketing magic. The uptake of consumer tech, together with technical advancements in what’s possible, enables us marketers to create connected experiences that engage and reward customers wherever they are and all points along the path to purchase.


Who is the connected experiences mini masterclass for?

Client-side marketeers.

How much does it cost?

We host these free of charge as a means to educate and inspire marketers on ways to reach their audiences.

What’s the format?

The session can be hosted in person at our offices in Sydney, Melbourne & Auckland, at your offices (pending location), or over Zoom.

Register TODAY for a discovery call with the Because team. Places are limited.


Meredith Cranmer.

Co-Founder & MD ANZ

I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people.

Corinna Homer.

Business Director NZ

I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.

Gareth Brock.

Managing Partner ANZ

Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age.

Joss Davidge.

Global Innovation Director

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Katie Penfold.

Managing Director UK

I have 20+ years industry experience across the UK, USA, UAE and Australia, creating award-winning, global, brand experiences for many of the world’s top brands. I’m deeply passionate about ED&I, the relationship between mental health and agency culture, and only ever doing great work with great people (and having fun whilst doing it). I’m well known for my loud laugh.

Richard Lewis.

Group Account Director

I am a passionate marketer with experience in experiential, shopper and integrated marketing – who loves to combine original thinking with data driven insights to deliver outstanding work to our clients.

Amie Laing.

Head of Social

Lover of all things social media, my goal is to make great brand campaigns and experiences reach further and connect deeper. If I’m not helping my clients on their next exciting campaign or working with content creators, I’ll probably be dancing, diving or scrolling!



To date



Held globally




Previous attendees.