Date: Thursday, 20 September 2018
Time: 9:15 am -11:15 am
Location: The Billiards Room, The Sanderson
Cost: Free
Suitable for: Client-side marketers


 

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    The masterclass offered a great presentation, impressive case studies and real food for thought. I was particularly inspired with how social now runs through everything and how you marry the real experience with the digital.

    Senior Manager, American Express

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  • Thank you for a great class. Definitely worth attending and gave us a lot to think about.

    Head of Events and Senior Advisor, BBC

  • A huge thanks from team Maxxium for your insightful and inspiring masterclass. I’ve had three people say it’s the best lunch and learn session yet - and we are a hard bunch to please!

    Marketing Controller, Maxxium

  • Thank you so much for last week. The session has been really positively received in the business and people have been asking if there will be another session which is great!

    Brand Manager, British Gas

  • The models (rave vs revenue, 7 strategies etc) are really useful, and could easily be used to help sell in ideas internally to a business.

    Brand Manager, Tesco Finest

This masterclass is now fully booked. You can see our upcoming masterclasses here.


Our award-winning masterclass showcases how to deliver engaging live, digital and virtual brand experiences.

Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketingdigital amplification, influencer engagement, and virtual/augmented reality to deliver truly disruptive experiential campaigns.

Agenda

We'll cover the following topics over the course of our session:

  • Creative experiences strategy and global best practice
  • Immersive examples to get your hands dirty
  • What is the rave to revenue continuum?
  • How to amplify your experiential campaign through digital content strategy
  • The role of influencer marketing in live experiences
  • When to incorporate virtual, augmented and mixed reality into your campaigns
  • Measuring and reporting on campaign performance to drive ROI

The session starts at 9:30am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.