This masterclass is now fully booked. You can see our upcoming masterclasses here.
Our award-winning masterclass showcases how to deliver engaging live, digital and virtual brand experiences.
Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement, and virtual/augmented reality to deliver truly disruptive experiential campaigns.
We'll cover the following topics over the course of our session:
- Creative experiences strategy and global best practice
- Immersive examples to get your hands dirty
- What is the rave to revenue continuum?
- How to amplify your experiential campaign through digital content strategy
- The role of influencer marketing in live experiences
- When to incorporate virtual, augmented and mixed reality into your campaigns
- Measuring and reporting on campaign performance to drive ROI
The session starts at 9:30am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.