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  • BEcause Brand Experience Masterclass
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Experiential marketing masterclasses

Join us to find out why experiential marketing now outperforms traditional media.

We run a variety of award-winning masterclasses which showcase the most exciting and effective experiential campaigns from around the world. Attendees also get a chance to try out the latest cutting-edge immersive technologies.

What's in it for me?

  • Discover the latest marketing trends
  • Be inspired by storytelling through visual content  
  • Learn about 7 key experiential strategies and techniques 
  • Find out the latest stats and how to measure your campaigns
  • Try out the latest immersive tech and see how it's revolutionising experiential  

Why should I attend?

We reach out to an audience of 10,000+ marketers each week and our masterclasses share answers to the questions we get asked most often by this audience. And sharing this insight helps you to fast track the process of finding solutions for your own brand challenges. 

What are the options?

Our training workshops include: monthly experiential marketing masterclasses at The Mondrian Hotel in London, Doltone House Hotel in Sydney and Dogpatch Labs in Dublin. We also hold private tailored masterclasses and a series of immersive technology lunch and learn sessions.



Each of our masterclasses are overseen by an experienced director from our team. Roll over their headshots to learn more about them.



With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.




Joss Davidge
Innovations Director
An award-winning entrepreneur, passionate believer in the power of live brand experience and working mum to two small children. In 2003 I founded BEcause, now a Global Brand Experience Group, and our business has gone on to win a string of awards for marketing effectiveness, creativity and people management.
Sharon Richey
CEO & Founder

Jonny founded BEcause Ireland (Imagine Marketing) in 2005, creating an agency that specialises in experiential marketing, sales promotion and activation. Over the last 10 years BEcause Ireland has grown into a multi-award winning agency that counts the largest Irish and international brands among its client base.

Jonny Davis
Managing Director, Because Ireland
An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded BEcause Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.
Meredith Cranmer
Managing Partner, Because Australia


We’ve been running our masterclasses for several years, and during this time we’ve had some great feedback from our attendees.

Click through the carousel to the right to see what others brand marketers have said about our masterclass sessions. 

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    Thank you for a great class. Definitely worth attending and gave us a lot to think about.

    Rebecca Harman, Head of Events and Senior Advisor, BBC

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  • The masterclass offered a great presentation, impressive case studies and real food for thought. I was particularly inspired with how social now runs through everything and how you marry the real experience with the digital.

    Graham Turner, Senior Manager, American Express

  • A huge thanks from team Maxxium for your insightful and inspiring masterclass. I’ve had three people say it’s the best lunch and learn session yet - and we are a hard bunch to please!

    Emma Heath, Marketing Controller, Maxxium

  • Thank you so much for last week. The session has been really positively received in the business and people have been asking if there will be another session which is great!

    Brand Manager, British Gas