Masterclass: How brands can capitalise on the experiential marketing revolution 


Winner: Best Event

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    The masterclass offered a great presentation, impressive case studies and real food for thought. I was particularly inspired with how social now runs through everything and how you marry the real experience with the digital.

    Graham Turner, Senior Manager, American Express

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  • Thank you for a great class. Definitely worth attending and gave us a lot to think about.

    Rebecca Harman, Head of Events and Senior Advisor, BBC

  • A huge thanks from team Maxxium for your insightful and inspiring masterclass. I’ve had three people say it’s the best lunch and learn session yet - and we are a hard bunch to please!

    Emma Heath, Marketing Controller, Maxxium

  • Thank you so much for last week. The session has been really positively received in the business and people have been asking if there will be another session which is great!

    Brand Manager, British Gas

  • Good to see what’s coming up in the future for live events and how we can use it to enhance customer experience – great to see breaking-the-mould ideas for using VR & AR.

    Global Marketing, Merlin Entertainments

This masterclass is now finished. If you'd like to sign up to our next session, you can register here.


Date & time: 16 Mar 2017, 9:30-11:30am
Location:
The Sanderson Hotel, London
Cost: Free
Capacity: 50
Suitable for: Client-side marketers 

This award-winning experiential masterclass showcases the most exciting and effective campaigns from around the world. You'll also get a 
chance to try out the latest cutting-edge VR technology, which is transforming experiential marketing.

What's in it for me?

  • Be inspired by the most successful campaigns from around the world
  • Learn different experiential strategies and techniques 
  • Discover what a non-traditional media plan looks like
  • Understand how to activate and measure/evaluate your campaigns
  • Try out the latest VR/live tech and see how it's revolutionising the channel 

What's the agenda?

The session starts at 9:30am, but doors open from 9am for refreshments and networking.

09:30 - 10:00am - Rave & revenue campaigns

10:00 - 10:30am - 7 types of experiential strategies 

10:30 - 10:45am - Break

10:45 - 11:15am - Building blocks of great activations

11:15 - 11:30am - Measurement and evaluation 

The session finishes at 11:30am but please stay around after for Q&As, networking and to try out exciting new tech.