Date: Thursday, 28 February 2019
Time: 9:15 am -11:15 am
Cost: Free
Suitable for: Client-side marketers

The masterclass offered a great presentation, impressive case studies, and real food for thought. I was particularly inspired with how social now runs through everything and how to marry the real experience with the digital.
Senior Manager,
American Express

Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing,digital amplification, influencer engagement, virtual/augmented reality to deliver truly disruptive experiential campaigns.

We'll cover the following topics over the course of our session:

  • Examples of global best practice
  • Immersive technology examples
  • The rave to revenue continuum
  • Using digital to amplify your campaign 
  • The role of influencer marketing
  • Incorporating VR, AR and mixed reality
  • Measuring performance to drive ROI

The session starts at 9:15am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.