Our award-winning masterclasses focus on busting the most common myths around live, digital and virtual brand experiences.
We use proven strategies, techniques and case studies from top brands from across the globe to demonstrate how to use the immersive power of experiential marketing, digital amplification, influencer engagement and virtual/augmented reality to deliver truly disruptive brand experiences.
What's the agenda?
The myths we'll be busting throughout these sessions relate to the following topics:
Why should I attend?
We've held over 40 masterclasses since 2015 in 6 markets across the globe - and we've had more than 700 attendees from 400 companies, including Google, Coca-Cola, Diageo, General Mills and Heineken, attend our sessions. In our survey feedback, 96% of attendees described the session as 'Excellent'.
These classes share answers to the questions we get asked most often by brand marketers. Sharing these insights helps you to fast track the process of finding solutions for your own brand challenges.
What are the masterclass options?
We host monthly experiential marketing masterclasses in London, Dublin, Auckland, Sydney, Dubai, New York and Singapore. We also hold private tailored masterclasses and a series of immersive technology lunch and learn sessions.
We are also available to speak at marketing conferences, and have previously presented at POPAI, ADMA and UK Events Week. We have also presented at several client conferences. If you'd like us to speak at your next event, please drop us a note at email@example.com.
We've been running our masterclasses for several years and during this time we've had some great feedback from our attendees.
Click through the carousel to the right to see what other brand marketers have said about our masterclass sessions.
The upfront planning, their ability to turn ‘1-2-1’ to ‘1-2-many’ through technology & social media, and the attention to detail set them apart from other agencies. Truly great value for money.
Graham White, Former Marketing Consultant, General Mills
As ever, the commitment and support from the team at Because throughout the campaign was fantastic.
Abi Robins, Director of Corporate Responsibility Programmes, British Gas
'Who is going to talk about their bowel habits to a complete stranger in the High Street?', I recall once saying. I was happily proved wrong. Does face-to-face work help us to save lives? Undoubtedly, yes.
James Brandon, Head of Marketing, Public Health England
Everyone involved from Because has put a huge effort into the project and there has been no questioning the commitment to delivering the best virtual reality campaign possible.
Steve Gregory, Marketing Director, Bel
Of all the agencies we use, Because’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.
Emma Heath, Former Marketing Controller, Maxxium
Because were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.
Rubina Iqbal, Brand Manager, Dulux
Working with Because has been a delight - having such a dedicated creative agency who really know their stuff has been a great reassurance to the team. Their work ensured that Nature Valley's presence across several summertime events were a massive success.
Paul White, Marketing Manager, General Mills
This was our first major influencer event and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea
We've had marketers from a wide range of commercial and government sectors attend our masterclass sessions. Take a look at a sample of previous attendees below.