With a background in marketing and international business, I'm dedicated to ensuring that Because Ireland clients receive the best service in everything we do. I am passionate about experiential marketing and delivering valuable brand experiences.

With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.

I'm an award-winning radio marketer and event producer. I've produced some of the largest events and activations for the biggest brands in New Zealand. I'm passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.

From the moment I discovered you could earn a living from your imagination, I was hooked. Collaborative, commercial and utterly obsessed with creativity, it’s my mission to ensure we deliver first class service and game-changing ideas each and every time we work with our clients.

I’ve set up my stall at the intersection of strategy, culture and data, helping companies to develop multiple, targeted campaigns that enable brands to thrive and win.

An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded Because Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.

I'm an experienced marketer who has worked client and agency side in London, Dubai and Singapore. Agency-side, I've managed accounts for Heineken, Jack Daniels and Fever-Tree and worked for Dubai's leading sports retailer with brands like Nike, The North Face, and Timberland.

After founding Because Ireland in '05, I now lead Because NY. Working on award-winning campaigns with clients like Coca-Cola, Heineken and Dropbox has given me a unique insight into what it takes to deliver innovative solutions for clients.

I’m a media and marketing all-rounder, with 15 years’ experience across a range of channels. I’m fascinated by the shop floor and ‘real world’ and love getting out in the field, experiencing the action first-hand, and gathering and sharing consumer insights and knowledge.

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.

I'm a highly motivated, driven and awarded marketer with over 8 years’ experience in PR, and social and digital media. I’ve created and implemented digital and social strategies for a variety of brands, and my PR background has given me a keen sense for telling engaging brand stories.