Find out why experiential outperforms traditional media
We run a variety of award-winning masterclasses on experiential marketing, digital marketing and virtual and augmented reality that showcase the most exciting and effective campaigns from around the world. Attendees also get a chance to try out the latest cutting-edge immersive technologies.
What's in it for me?
Discover the latest marketing trends
Be inspired by storytelling through visual content
Learn about 7 key experiential strategies and techniques
Get schooled on the latest stats and learn how to measure your campaigns
Try out the latest live tech and see how it is revolutionising experiential marketing
Why should I attend?
Our masterclasses share answers to the questions we get asked most often by our audience of 10,000+ brand marketers. Sharing these insights helps you to fast track the process of finding solutions for your own brand challenges.
What are the options?
We host monthly experiential marketing masterclasses in London, Dublin, Auckland, Sydney, Dubai and Singapore. We also hold private tailored masterclasses and a series of immersive technology lunch and learn sessions.
We've been running our masterclasses for several years and during this time we've had some great feedback from our attendees.
Click through the carousel to the right to see what other brand marketers have said about our masterclass sessions.
The upfront planning, their ability to turn ‘1-2-1’ to ‘1-2-many’ through technology & social media, and the attention to detail set them apart from other agencies. Truly great value for money.
Graham White, Former Marketing Consultant, General Mills
As ever, the commitment and support from the team at Because throughout the campaign was fantastic.
Abi Robins, Director of Corporate Responsibility Programmes, British Gas
'Who is going to talk about their bowel habits to a complete stranger in the High Street?', I recall once saying. I was happily proved wrong. Does face-to-face work help us to save lives? Undoubtedly, yes.
James Brandon, Head of Marketing, Public Health England
Everyone involved from Because has put a huge effort into the project and there has been no questioning the commitment to delivering the best virtual reality campaign possible.
Steve Gregory, Marketing Director, Bel
Of all the agencies we use, Because’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.
Emma Heath, Former Marketing Controller, Maxxium
Because were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.
Rubina Iqbal, Brand Manager, Dulux
Working with Because has been a delight - having such a dedicated creative agency who really know their stuff has been a great reassurance to the team. Their work ensured that Nature Valley's presence across several summertime events were a massive success.
Paul White, Marketing Manager, General Mills
This was our first major influencer event and it really captured everyone’s imagination – giving them a genuine, feel-good insight into the fun and fantastic world of Yorkshire Tea.
Simon Eyles, Marketing Director, Yorkshire Tea
We've had marketers from a wide range of commercial and government sectors attend our masterclass sessions. Take a look at a sample of previous attendees below.