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With nearly 30 years in marketing, both client and agency side, I’ve acquired a rare perspective on brands and business. I believe you have to challenge creatively if you want to grow sales. Consumer technology is reshaping our world and it’s only the great brands that stay on the crest.

From the moment I discovered you could earn a living from your imagination, I was hooked. Collaborative, commercial and utterly obsessed with creativity, it’s my mission to ensure we deliver first class service and game-changing ideas each and every time we work with our clients.

I have a genuine love of brand experience and the way it impacts positively on consumer behaviour. I adore our clients, our work and our agency, and having been at Because since 2000, I've spent many years making some of the world’s biggest brands come alive.

An entrepreneurial and passionate marketer, my career started in NZ working in radio. After moving to London and spending 10 years working in experiential marketing, I founded Because Australia in 2010. My focus is all about creative ideas that deliver measurable value for our clients.

Jonny founded Because Ireland (Imagine Marketing) in 2005, creating an agency that specialises in experiential marketing, sales promotion and activation. Over the last 10 years Because Ireland has grown into a multi-award winning agency that counts the largest Irish and international brands among its client base.

I'm a highly motivated and driven marketer with over eight years’ experience in PR and social and digital media. I have created and implemented digital and social strategies across a wide variety of brands with an awarded expertise in digital activation of sponsorship properties. My PR background has given me a keen sense for telling a brand story in a manner that resonates with audiences and builds a strong brand affinity.