Genuinely successful influencer marketing isn’t just about getting likes and followers – and it isn’t all about scale.

Like any other marketing discipline, influencer marketing only has value if it is approached strategically and with clear goals in mind.

Our manifesto outlines five rules all brand marketers must live by in order to deliver a truly successful influencer marketing strategy, including:

• Choosing the right influencers for your brand
• Developing long term influencer relationships
• Creating authentic influencer experiences
• Playing by the rules
• Creating campaigns that you can actually measure

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