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Influencer marketing is experiencing rapid growth - but it's also facing criticism around its efficacy and legitimacy, especially due to the rise of fake followers, the use of bots and misleading engagement metrics.


We live in a new media age; one in which the importance and focus on influencers has grown exponentially.

But genuinely successful influencer marketing isn’t just about getting likes and followers – and isn’t all about scale. 

Like any other marketing discipline, influencer marketing only has value if it is approached strategically and with clear goals in mind.

Our manifesto outlines five rules all brand marketers must live by in order to deliver a truly successful influencer marketing strategy, including: 

  • Choosing the right influencers for your brand
  • Developing long term influencer relationships 
  • Creating authentic influencer experiences 
  • Playing by the rules 
  • Creating campaigns that you can actually measure 

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