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The Influence of Experience Whitepaper


As celebrities and Social Media megastars lose their power of persuasion, this new report uncovers a rising star in the sphere of micro-influence, currently at risk of being overlooked by brands: ‘The Experiencer’.

This research drills into the data to get a clear picture who 'The Experiencers' actually are and how they behave.

Our “Influence of Experience” report is based on new research amongst 1,000 UK consumers aged 18-40, looking at the connection between experience and influence.

Download the full whitepaper to discover where the power of influence now lies and find out just how important experience is when it comes to influencing others.