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    If you phoned me to say you have a free ticket for some weird thing, I’d be up for it!

    Pizza Shop Manager, 34, West Midlands

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  • I once went to 52 gigs in a year!

    Secondary School Teacher, male, 35, London

  • I get quite hooked onto things and like to try them out and then when another thing comes along I like to try that too.

    Welfare Rights Advisor, 33, Scotland

  • I can go and see something really dark and profound but at the same time I really love Legoland.

    Music Industry Manager, female, 36, London

  • I’m on my mobile all the time, heavily on Facebook but even more so on Instagram.

    Music Industry Manager, female, 36, London

  • Family and friends ALWAYS come to me to find out about stuff.

    Retail Supervisor, male, 34, London

  • If there is somebody that you know and trust, getting a recommendation really helps.

    Research Analyst, male, 39, South East

  • I tend to just put out there the really good things, the really exciting things... I really get my kicks helping people discover things.

    Music Industry Manager, female, 36, London

A research project into the shifting sphere of influence and the role of experience

As celebrities and Social Media megastars lose their power of persuasion,
this new report uncovers a rising star in the sphere of micro-influence,
currently at risk of being overlooked by brands: ‘The Experiencer’.

This research drills into the data to get a clear picture who 'The Experiencers' actually are and how they behave.

Our “Influence of Experience” report is based on new research amongst 1,000 UK consumers aged 18-40, looking at the connection between experience and influence.

Download the full whitepaper to discover where the power of influence now lies and find out just how important experience is when it comes to influencing others.

Get the whitepaper now