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Choosing the optimal location with our Venue Selection Model


Using insight to reach the right audience in the right places

Choosing the ideal venues and locations is a crucial part of experiential planning. It’s no good having a brilliantly creative brand experience if it’s in the wrong place at the wrong time. Which is why you need a sophisticated and scientific approach to venue selection.

What's it all about?

Our Venue Selection Model draws on a wide range of tools such as data sources and campaign experience to identify the best locations for any experiential campaign. Using Mosaic profiling, we begin by identifying towns and cities with a high saturation of specific audiences. For each ‘hotspot’, we then consider bespoke variables such as footfall, consumer mindset, dwell time and proximity to retailers/stores. Each variable is weighted against your campaign objectives, and each venue is scored against those variables: once totalled the best venue selections become obvious.

WhEN DO YOU USE IT?

Every live campaign needs careful venue planning. Our model helps you find exactly the right locations to connect with your target audience. It’s 

particularly valuable for identifying less obvious venue choices, where brands can often achieve greater stand-out at a lower cost.

How does it work?

Our venue profiling is based on a library of individual venue data acquired over years of running experiential campaigns. By layering campaign-specific requirements over regional demographic datasets, we can pinpoint just where your brand needs to be to make a difference.

Why should I bother?

Different venues offer different possibilities depending on your brand priorities. So, whether you’re after maximum numbers, longer dwell times, receptive mindsets or amplification opportunities, our Venue Selection Model will help you make the right choice.

Sounds good. How I can learn more?

Get in touch with us today to find out more. 

Because are experience makers, brand activators and content creators.
For almost 30 years, our pioneering campaigns have connected people with brands in extraordinary ways, changing beliefs and actions.

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