When it comes to proving the financial return of brand experiences, we take matters very seriously. That's why we've invested in our bespoke Brand Value Generator (BVG) model, a marketing sciences tool which helps clients understand the return they can expect before a campaign goes live.
Our BVG model is used at the planning and evaluation stage of a campaign. The model determines and evaluates the best strategic approach to drive behaviour change and to generate an ROI figure across 1, 2 and 3 year timescales. Essentially, it allows brands to see how much value their next campaign will generate. It's completed in partnership with our clients to ensure any sensitive information is secure.
We complete this activity at the planning stage, which allows us to set the most effective parameters for the campaign prior to going live, as well as demonstrating to the business a final return on investment. We then benchmark our results throughout the campaign to ensure we are delivering against target and to give a final ROI.
By collecting key data on the important variables relative to your products and services, as well as level of event engagement, we can demonstrate an expected return on the brand experience investment. We currently compare results across all industries, but we're working on benchmarking against particular sectors.
Let's have a chat if you're keen to hear more.