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Get schooled in live, digital and virtual experiences

Want to brush up on all things live, digital and virtual?

Then check out our award-winning eBooks, guides and templates to help you plan an unforgettable experience.

Knowledge building

10 most powerful sport sponsorship campaigns eBook

Discover how smart brands are capitalising on the influence and reach of global sporting events with clever partnership campaigns.

Live creative technology cheat sheet

We've developed a no-nonsense cheat sheet that lays bare how cutting edge live technology can work for your brand. 

The power of brand experience eBook

Convince senior executives that meaningful brand experiences can build a strong bond between your company and your customers.

The brand experience workbook

A five-part workbook to help you plan out a truly successful live marketing campaign, step by step.

The brand experience health check

From planning to amplification, we'll diagnose your weak spots, boost your strengths and help you start building true brand love.


7 experiential strategies to help brands navigate ‘rave, ripple, and revenue’

Check out these techniques and trends to help brands benefit from the experience economy.


Better together - why smart brands are investing in perfect partnerships

Why brand partnerships are a cost-effective way to tap into new, engaged audiences


10 game-changing winter brand campaigns

Our pick of the most engaging and memorable cold weather experiential campaigns.


10 creative tech brand campaigns

A look at our favourite activations from well-known tech brands, why they were so successful and what we’ve learned from them.


10 hottest summer brand campaigns

Our pick of engaging outdoor campaigns that make the most of the warm weather

10 thirst-quenching experiential campaigns from alcohol brands

A look at 10 drinks companies that have activated some truly creative experiential marketing campaigns. 

Unexpected brands winning and keeping customers with experiential

Our pick of challenging brands that have gone above and beyond to build brand love.

7 essentials guides


7 essentials for measuring your experiential marketing spend

Find out how to get a killer ROI from your experiential marketing spend by following these top tips.


7 essentials for getting communication right

Get simple, structured and consistent brand communications to get the right message to your audience.

7 essentials for getting social right

Learn how to integrate your marketing with social media to enhance the experience and reach of your campaign.

7 essentials for choosing the right experiential agency

Find out exactly what you should be looking for when selecting a new experiential marketing agency.

7 essentials for briefing your agency

The experts at Because talk you through how to create a great brief for your agency. 

7 essentials for getting experiential right

From defining and measuring what success means to integration and amplification, these essentials cover all the brand experience bases. 

7 essentials for getting shopper right

Be shopper and not consumer orientated with these helpful tips and ensure your shopper plans give you the best return.

Client templates

Agency briefing template

18 simple steps to writing a stellar agency brief, complete with prompts and questions to make the process a doddle.

Experiential agency scorecard

Will a prospective agency be a good fit? Our easy-to-use template scores against 10 weighted criteria - so you don't have to do any heavy lifting! 

Mystery shopping template

Keep an eye on what's happening in the field: use this template to guide you through these key checks and questions.