Date: Wednesday, 31 October 2018
Time: 9 am - 11 am
Location: The Sum of Us Café
Cost: Free
Suitable for: Client-side marketers
The masterclass offered a great presentation, impressive case studies, and real food for thought. I was particularly inspired with how social now runs through everything and how to marry the real experience with the digital.
Senior Manager,
American Express

Our award-winning global masterclass shows brands how they can use influencer marketing effectively to achieve their business goals - including driving brand awareness, building brand authority and increasing sales. 

We'll showcase some of the most impactful influencer campaigns from global brands and explain why they were successful. We'll also share the latest influencer marketing research, stats, tools and models to help brand marketers learn how to achieve a solid return on their investment. 

The first session starts at 9:00am, but doors open from 8:30am for refreshments and networking.

Our session will cover the following:

  • Reach vs. engagement 
  • The Influencer Trust Continuum
  • Awareness, aspiration, authority and sales
  • Influencer selection
  • Key tools for influencer marketing

Please feel free stay around after for Q&As and networking