Culture.

Hi.

Thanks for stopping by. Our aim at Because is to create an open-minded, inclusive and happy culture that inspires our team to create work that WOWs brands, and makes us all feel proud.

Read on to get to know us a bit better.

Hard at work.

Out & about.

Team mascots.

Our ‘why’?
We help brands make real connections
in a digital world.

Our emotional responses form the basis of every choice we make as humans; the communities we belong to, the entertainments we choose, and the products we buy.

We use brand storytelling to help brands reach and engage with audiences at an emotional level. Brilliant brand storytelling enables us to create experiences – physical, digital and hybrid – that feel right and relevant to their audience. Experiences that connect and move people in the most powerful way possible.

Our ‘why’? We help brands make real connections in a digital world.

AIA Pulse Report results

Do you feel proud to work at your agency?

88%

35% higher than industry average

Are you encouraged to voice your opinions and ideas?

94%

33% higher than industry average

Are you trusted to get on and do a good job?

88%

15% higher than industry average

Championing D&I.

We’re committed to creating a working environment where everyone feels equally involved and supported, in turn we produce diverse and inclusive work. We’re also proud to say we ‘untick the current box’ for our industry in terms of gender, age, ethnicity and sexuality. We have several strategies and an internal ED&I Champion team to keep driving this agenda and to ensure we’re doing our best to be better every day. 

Leadership
team.

Sharon
Richey.

CEO
I started my first business when I was just 9 years old. Entrepreneurism has just always run in my blood. In the ’90s I founded Because, and today we’re a thriving, global creative experiences group. These days I focus my energy on mentoring the leadership team at Because with the belief that great things can happen when we work together with a common purpose.
sharon.richey@becausexm.com
https://www.linkedin.com/in/sdrichey/

Corinna
Homer.

Business Director NZ
I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.
corinna.homer@becausexm.com
https://www.linkedin.com/in/corinna-homer-9953034/

Meredith
Cranmer.

Co-Founder & MD ANZ
I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people.
meredith.cranmer@becausexm.com
https://www.linkedin.com/in/meredithcranmer/

Gareth
Brock.

Managing Partner ANZ
Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age.
gareth.brock@becausexm.com
https://www.linkedin.com/in/gareth-brock-aus/

Stephanie
Babin.

Business Director AU
Ambitious achiever and avid traveller, I have over 15 years’ experience across the Australian, UAE and North American markets. My passion lies in true collaboration with brands and partners to break boundaries and deliver holistic, innovative and meaningful experiences, both on and offline.
stephanie.babin@becausexm.com
https://www.linkedin.com/in/stephaniebabin01/

Joss
Davidge.

Global Innovation Director
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
joss.davidge@becausexm.com
https://www.linkedin.com/in/jossdavidge/
I started my first business when I was just 9 years old. Entrepreneurism has just always run in my blood. In the ’90s I founded Because, and today we’re a thriving, global creative experiences group. These days I focus my energy on mentoring the leadership team at Because with the belief that great things can happen when we work together with a common purpose.
I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery.
I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people.
Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age.
Ambitious achiever and avid traveller, I have over 15 years’ experience across the Australian, UAE and North American markets. My passion lies in true collaboration with brands and partners to break boundaries and deliver holistic, innovative and meaningful experiences, both on and offline.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Fast facts.

Truly global: We have offices in London, Sydney, Melbourne, Auckland, Singapore and Cape Town.

Long established: We’ve got over 30 years under our belt, yet we never stand still. We remain as agile, flexible and driven as any start-up today.

Strong leadership: We’re female owned and diversity-led; our entire senior leadership team has been with us for more than 10 years (and still counting).

Above and below: We’re defined by brand experiences, but our agency expertise runs far deeper and we’re highly accomplished at below-the-line activity too.

Trusted and valued: We build long-term, strategic relationships with our clients, and our average length of client service exceeds 5 years. Over 90% of annual revenues is via repeat client work year-on-year.

Tech-driven: Creative tech has always been in our DNA, so we’re pretty good at fusing the digital world with the real one.

We give back. We do our bit as a business to help wherever we can, from offering our team volunteering days to facilitating the building of Educare centers in South Africa.