Culture.

Hi.

Thanks for stopping by. Our aim at Because is to create an open-minded, inclusive and happy culture that inspires our team to create work that WOWs brands, and makes us all feel proud.

Read on to get to know us a bit better.

Hard at work.

Out & about.

Team mascots.

Our ‘why’?
We help brands make real connections
in a digital world.

Our emotional responses form the basis of every choice we make as humans; the communities we belong to, the entertainments we choose, and the products we buy.

We use brand storytelling to help brands reach and engage with audiences at an emotional level. Brilliant brand storytelling enables us to create experiences – physical, digital and hybrid – that feel right and relevant to their audience. Experiences that connect and move people in the most powerful way possible.

Our ‘why’? We help brands make real connections in a digital world.

AIA Pulse Report results 2021

Do you feel proud to work at your agency?

88%

35% higher than industry average

Are you encouraged to voice your opinions and ideas?

94%

33% higher than industry average

Are you trusted to get on and do a good job?

88%

15% higher than industry average

Is your agency taking positive steps to improve diversity and inclusion?

75%

50% higher than industry average

How satisfied are you with your agency’s ‘return to work’ plan?

81%

53% higher than industry average

Championing D&I.

We’re committed to creating a working environment where everyone feels equally involved and supported, in turn we produce diverse and inclusive work. We’re also proud to say we ‘untick the current box’ for our industry in terms of gender, age, ethnicity and sexuality. We have several strategies and an internal ED&I Champion team to keep driving this agenda and to ensure we’re doing our best to be better every day. 

Leadership team.

I started my first business when I was just 9 years old. Entrepreneurism has just always run in my blood. In the ’90s I founded Because, and today we’re a thriving, global creative experiences group. These days I focus my energy on mentoring the leadership team at Because with the belief that great things can happen when we work together with a common purpose.  
I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery. 
I have 20+ years industry experience across the UK, USA, UAE and Australia, creating award-winning, global, brand experiences for many of the world’s top brands. I’m deeply passionate about ED&I, the relationship between mental health and agency culture, and only ever doing great work with great people (and having fun whilst doing it). I’m well known for my loud laugh. 
I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people. 
Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age. 
Ambitious achiever and avid traveller, I have over 15 years’ experience across the Australian, UAE and North American markets. My passion lies in true collaboration with brands and partners to break boundaries and deliver holistic, innovative and meaningful experiences, both on and offline. 
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
I’m a passionate marketer with a love for brand experience and creative technologies. I have over 17 years of experience in delivering award-winning campaigns across a multitude of sectors in New York, London and Singapore. I love to find solutions for clients using a blend of innovative new technologies such as Virtual Asset Tokens (VATS), and live experiences, to achieve the client’s goals and make a lasting difference. 
I started my first business when I was just 9 years old. Entrepreneurism has just always run in my blood. In the ’90s I founded Because, and today we’re a thriving, global creative experiences group. These days I focus my energy on mentoring the leadership team at Because with the belief that great things can happen when we work together with a common purpose.  
I’m an award-winning marketer and event producer. I’ve produced some of the largest events and activations for the biggest brands in New Zealand. I’m passionate about brands engaging with their consumers and stakeholders through magical experiences, with seamless delivery. 
I have 20+ years industry experience across the UK, USA, UAE and Australia, creating award-winning, global, brand experiences for many of the world’s top brands. I’m deeply passionate about ED&I, the relationship between mental health and agency culture, and only ever doing great work with great people (and having fun whilst doing it). I’m well known for my loud laugh. 
I am a hybrid business lead, strategist and creative thinker. My career started in NZ working in radio. I then moved to London and joined the experiential marketing industry. 10 years later, in 2010, I founded Because Australia. My focus is all about creative ideas that deliver measurable value for our clients. I love nothing better than connecting talented people, because that’s where the magic lies, with people. 
Strategic marketing professional, author and entrepreneur with 20+ years’ experience across a range of segments and channels. I’m passionate about helping brands connect, not just in the ‘real world’ but, more recently, how they can use creative technologies building truly authentic, long-term, data driven and personalised relationships in today’s digital age. 
Ambitious achiever and avid traveller, I have over 15 years’ experience across the Australian, UAE and North American markets. My passion lies in true collaboration with brands and partners to break boundaries and deliver holistic, innovative and meaningful experiences, both on and offline. 
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
I’m a passionate marketer with a love for brand experience and creative technologies. I have over 17 years of experience in delivering award-winning campaigns across a multitude of sectors in New York, London and Singapore. I love to find solutions for clients using a blend of innovative new technologies such as Virtual Asset Tokens (VATS), and live experiences, to achieve the client’s goals and make a lasting difference. 

Fast facts.

Truly global: We have offices in London, Sydney, Melbourne, Auckland, Singapore and Cape Town.

Long established: We’ve got over 30 years under our belt, yet we never stand still. We remain as agile, flexible and driven as any start-up today.

Strong leadership: We’re female owned and diversity-led; our entire senior leadership team has been with us for more than 10 years (and still counting).

Above and below: We’re defined by brand experiences, but our agency expertise runs far deeper and we’re highly accomplished at below-the-line activity too.

Trusted and valued: We build long-term, strategic relationships with our clients, and our average length of client service exceeds 5 years. Over 90% of annual revenues is via repeat client work year-on-year.

Tech-driven: Creative tech has always been in our DNA, so we’re pretty good at fusing the digital world with the real one.

We give back. We do our bit as a business to help wherever we can, from offering our team volunteering days to facilitating the building of Educare centers in South Africa.

08.09.2022

How crushed film sets can change little lives for good.

A first-of-its-kind, sustainably-built Early Childhood and Development (ECD) centre for underprivileged children in Delft, Cape Town. ..

02.12.2021

Brewing a Sustainable Culture in the Workplace

We’re kicking single-use cups to the curb for good. Here’s why…

17.01.2019

How we're giving back in 2019

Because is committed to giving back. In 2019, we have a number of initiatives to help make a positive change in our communities and around the world…

06.09.2018

Because completes third Educare Centre in South Africa

We're thrilled to announce the development the Zizamele Educare Centre in Khayelitsha, Cape Town, is now complete and we've begun work on our fourth project…

11.01.2018

How we're giving back in 2018

Because is committed to giving back. In 2018, we have a number of initiatives to help make a positive change in our communities and around the world…

24.11.2017

Iminathi Educare & Thokozani Together Centre construction now completed

The latest building project for Thokozani Youth Centre is underway and due to be completed this month…

22.02.2016

Because giving back is important

In 2015, Because part-funded the building of the Mfuleni Educare Centre in Cape Town and funded Trinity Magangeni’s school fees in Zimbabwe…

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