So you could have your hot dog and eat it too


Zantac and Because Creative Experiences teamed up to make sure edible hot dogs aren’t the only treat fans will be enjoying at the Manly Sea Eagles vs Knights NRL match.

We were presented with the challenge of creating an on-field activation during the half time match, a concept that would bring Zantac’s foremost message alive – how the product can reduce the signs of heartburn.

bNa9UeAA (1)

We created an entertaining yet educational on field activation, which got the whole crowd talking and engaging. Two fans dressed up as super hero hot dogs and competed in an on field obstacle race next to the team mascots. The fun challenge demonstrated that heartburn doesn’t need to hold them back from eating their favourite foods.

20190803_ThePB_The PB_Because_Zantac_HIGH_13

The challenge was streamed live on the large screen and included a commentator, dramatic music and much fan encouragement. The winner of the race received a dining experience for them and their mates. And banter (ribbing) for life with a team photo of them dressed up as a hotdogs, with the mascots.

20190803_ThePB_The PB_Because_Zantac_HIGH_20

Stunts aren’t just the reserve of ‘fun’ brands, it is possible to bring to life messaging in entertaining and engaging ways. Speak to your Because team about how to craft a brand activation that delights fans whilst being true to your brand.

Author bio


Ambitious, proactive and hard working client account director who is always hungry to learn and always looking to improve my skill set. Passionate about marketing and have great pleasure in creating unique experiences and working with an array of great clients. I've been working with Because for over 10 years now.