Yorkshire Tea event shortlisted for a Fresh Award


There is a buzz at Because HQ this week as we’ve found out we have been shortlisted for a Fresh Award for our work with Yorkshire Tea. 


We have our fingers tightly crossed for the award ceremony in September, where we’ll be up for an award for Freshest PR Experiential Campaign or Event, but just wanted to shout out to the team for a fantastic effort in bringing 200 key influencers, journalists and bloggers onto the Yorkshire Tea Train for a fun and decadent day of tea lovin’!  Click here to read more about the experiential event – there is even a video for your viewing pleasure.  Now, someone put the kettle on!


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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.