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[yellow tail] lights up Sydney Festival


Staying true to its brand essence, our client [yellow tail] has lit up this year’s Sydney Festival in Hyde Park.

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With a bespoke glow bar with interactive face props allowing festival goers to get a little less serious and have a little more fun.The Festival runs from January from 8th-26th January 2015 and with a variety of food and entertainment options, it’s the perfect place to catch up with friends, unwind and have some fun.

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Last Friday wasn’t without its weather challenges but that didn’t stop many from coming to check out the [yellow tail] Glow Bar at Festival Village, Hyde Park. Our trained [yellow tail] staff are on hand every Friday and Saturday throughout the festival handing out samples of [yellow tail] Sangria, the perfect partner for lazy summer afternoons.
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Despite the rain, [yellow tail] added further to the fun at the first of a series of concerts in the Domain, Summer Sounds, by releasing Zygote balls into the audience which bounced through the crowd. These large, light weight LED balls, which are a first in Australia engaged the audience and set the tone for the night as the first act, DJ Seu Jorge taking the stage.yellow_tail_sydney_festival_4

[yellow tail] are delighted to be the Official Wine sponsor of Sydney Festival.  We are thrilled with the creative execution of the [yellow tail] Glow Bar as it remains true to our brand values and continues to inspire and connect with our audience.” 

– Fiona Seath, Marketing Manager