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World's largest chocolate store opens in London: M&M's World

By Joss Davidge

If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

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The largest chocolate shop in the world puts Willy Wonka to shame with its gleaming colour scheme and fastidious attention to M&M detail.  There are chocolate walls and M&M’s Beatles crossing a mock up of Abbey Road. Punters can buy M&Ms in every possible shape box and revel in handfuls of their favourite colours. The extraordinary development, backed by a reported £10 million investment from owners Mars, has brought all the delight of a Disney style experience to the world of chocolate.

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