World's largest chocolate store opens in London: M&M's World
If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.
The largest chocolate shop in the world puts Willy Wonka to shame with its gleaming colour scheme and fastidious attention to M&M detail. There are chocolate walls and M&M’s Beatles crossing a mock up of Abbey Road. Punters can buy M&Ms in every possible shape box and revel in handfuls of their favourite colours. The extraordinary development, backed by a reported £10 million investment from owners Mars, has brought all the delight of a Disney style experience to the world of chocolate.
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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.