Woolworths Table

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A pop-up restaurant connecting communities through food.

Woolworths Table

Food has the power to be celebrated, to bring people together, to forge connections and create lasting memories. At the intersection of culinary innovation and communities lies Woolworths Table, a captivating pop-up restaurant experience that recently took Sydney and Brisbane by storm. The event showcased the exceptional quality and value of Woolworths Own Brand products, with a unique fresh and seasonal menu curated by Australian cook and TV personality Hayden Quinn. 

Woolworths Table

The concept behind Woolworths Table was simple yet powerful: to demonstrate the culinary potential of Woolworths Own Brand products whilst connecting people through warmth, laughter, and the unmistakable sense of camaraderie that comes from sharing a home-cooked meal. Behind the scenes, Because Connected Experiences worked tirelessly to bring this vision to life, from selecting the venues to managing the bookings to feed over 600 guests across 10 nights. 

From the moment guests stepped into the pop-up restaurant, they were enveloped in an atmosphere of excitement and anticipation. Live music and conversation cards spread on tables, immersed diners and set the tone for meaningful connections. When kids didn’t have their dancing shoes on they were entertained by Woolworths Kids Packs which consisted of healthy snacks and an activity sheet. The menu showcased a delightful array of dishes made exclusively with Woolworths Own Brand products. From succulent beef cheeks to gourmet pantry staples, each item highlighted the quality and value that Woolworths is known for. 

To ensure Woolworths Table reached a wide audience, PR agency Society managed the strategic media relations and influencer partnerships, along with a paid radio partnership with Nova. Society helped generate buzz and excitement around the event, driving attendance and brand recognition. The result? Woolworths Table became the talk of the town, with positive media coverage and social media engagement propelling the event to new heights. 

Beyond the culinary delights, Woolworths Table was also a testament to sustainability. Adopting a zero-waste approach, leftover products were donated to OzHarvest, a food rescue organization.  

As the doors closed on Woolworths Table, the feedback from attendees was overwhelmingly positive. Guests praised the quality of the dishes and the value offered by Woolworths Own Brand products, expressing eagerness to replicate the recipes at home with everything they needed in a carefully curated gift bag.  Woolworths Table was more than just a dining event, it was a celebration of taste, value, and human connections. For all attendees, the event fostered a ripple effect, as guests shared their delightful experiences with friends, family, and colleagues. This personal touch built trust through genuine human interactions, extending the reach and impact of Woolworths Table beyond the screen and into everyday conversations and shopping habits. 


The good news? You don’t need million-dollar budgets or celeb cameos to craft marketing mastery.  

We’ve got the power plays you need to drive engagement and craft game-changing live experiences. If you need some help building a MVP performance at your next event or in your next campaign, hit here to start talking.

Author bio


Ambitious, proactive and hard working client account director who is always hungry to learn and always looking to improve my skill set. Passionate about marketing and have great pleasure in creating unique experiences and working with an array of great clients. I've been working with Because for over 10 years now.