Woolworths Summer Sensorium shortlisted for Mumbrella Sports Marketing Award


We’re thrilled to announce our Woolworths Summer Sensorium activation has been nominated for a Mumbrella Sports Marketing Award.  The campaign, now in it’s fourth year, has been nominated in the Best On-Ground Activation category.Mumbrella-SPORTS-MARKETING3.jpg

Now in its third year, the Mumbrella Sports Marketing Summit takes place 21 June and features insights from top local and international practitioners in the media and marketing communities.

Last year, more than 350 delegates heard from over 60 top speakers. This year, Mumbrella Sports Marketing Awards will recognise the best teams, campaigns and individuals working in the industry.

The inaugural Mumbrella Sports Marketing Awards will take place immediately after the summit. These awards recognise companies and teams that deliver outstanding work and results on behalf of sports brands.

Want to learn more about our work with Woolworths? Check out the case study for our Summer Sensorium campaign, or take a look below at our video from the event: 

Author bio


I’m a media and marketing all-rounder, with 15 years’ experience across a range of channels. I’m fascinated by the shop floor and ‘real world’ and love getting out in the field, experiencing the action first-hand, and gathering and sharing consumer insights and knowledge.