Woodland Wiggle experience at children's hospital
Although not marketing, we wanted to highlight this great use of space.
The Royal London Hospital wanted to create an immersive, interactive space to help relieve children staying at the hospital of some of their worries.
Officially named The Ann Riches Healing Space, the room is filled with over-sized furniture, toys and a giant interactive screen all designed to give children a break and allow them to escape into the world of Woodland Wiggle.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.