We're delighted to have won the 'Best Experiential Event' category at last night's UK Event Awards in Manchester!
He was talking about no longer segmenting audiences using traditional techniques, and that it’s now all about social connections. When he mentioned the word 'homophily' there was a surge of note writing, so when we got back to the office, we did a little more research... Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.