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Win for BEcause at the UK Event Awards

By Joss Davidge

We're delighted to have won the 'Best Experiential Event' category at last night's UK Event Awards in Manchester!

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He was talking about no longer segmenting audiences using traditional techniques, and that it’s now all about social connections.  When he mentioned the word 'homophily' there was a surge of note writing, so when we got back to the office, we did a little more research... Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. because-pampers-golden-sleep2
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