Why everyone loves Monty the Penguin
John Lewis’ Monty the Penguin campaign landed at the top of our list of the best Christmas marketing campaigns this year.
This probably much to no one’s surprise.
In his final Marketing Society post of 2014, Joss Davidge, our Managing Partner discusses the success of this year's Christmas offering from John Lewis: Why John Lewis’ Monty the Penguin Christmas campaign was such a hit.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.