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Why everyone loves Monty the Penguin

By Joss Davidge

John Lewis’ Monty the Penguin campaign landed at the top of our list of the best Christmas marketing campaigns this year. 

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This probably much to no one’s surprise. 

In his final Marketing Society post of 2014, Joss Davidge, our Managing Partner discusses the success of this year's Christmas offering from John Lewis: Why John Lewis’ Monty the Penguin Christmas campaign was such a hit.

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