Westminster City Council create rubbish replica of Marble Arch


To launch a new campaign, designed to make people more aware of the amount of rubbish that is collected daily in Westminster. 


A replica of Marble Arch was built that was made entirely out of refuse picked up off the street. The installation was made up from 120 bags of rubbish, collected from Oxford Street, Regent Street and Bond Street in a single day. The model was smaller than the real arch but would have been the same size if made up from two days’ worth of rubbish. Westminster Council spends around £14m on its street cleansing operations every year and it is hoped that this campaign will persuade the public to be more mindful of the effects of littering on the councils resources.


Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.