Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to "Make Someone Happy".

After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.