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Vodafone uses laser graffiti stunt to tie up Christmas campaign

By Joss Davidge | 2012-05-18

Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to "Make Someone Happy". Graffiti_Dublin_wall_Vodafone_max-3-11-150x150

After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.

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