Vodafone uses laser graffiti stunt to tie up Christmas campaign
Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to "Make Someone Happy".
After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.