Viral success for Hot Wheels double loop world record


As much as this is obviously rad and demanded organisers to have a very good grip on the physics of how to defy gravity, we are sure that Mattel hadn’t expected the stunt to be quite such a global success.


The toy car company devised a world record attempt that saw two imitation Hot Wheels cars complete a six-story loop the loop. The first video released has since gone viral, picking-up over 2 million views in a matter of days, and the stunt has been reported by press all over the world.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.