V Energy Drink - capturing the festival experience
Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.
V Energy Drinks has reimagined the rollercoaster drop snap-shot for a new market using new technologies. At several Australian music festivals this year the "V Energy Power Wall "will take snapshots of festival goers for them to share with friends online. It is a 3x5 metre interactive digital wall that takes high quality photos of those standing in front of it. Photos are automatically shared with V Energy's Facebook page and it is hoped that this will "extend the conversation with festival attendees and bring them into a broader brand experience".
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.