UK Events Week: Get tickets to exclusive VR-focused seminar featuring BEcause and Cancer Research UK


Interested in how VR is changing the face of experiential marketing? Then join us for our talk at UK Events Week where we’ll be joined by Graham White, Director of Individual Giving for Cancer Research UK, at the Shard London to discuss how virtual reality (VR) is being used to achieve event objectives.VRUKEventWeek.jpg

‘VR – Perception or Reality?’ will explore the impact of VR on experience marketing and how this technology is allowing third sector organisations to fully immerse the public in amazing worlds without the costs and logistics traditionally associated with large-scale charity events.

Our own Innovations Director, Joss Davidge, will be hosting this exclusive seminar.

Joss will explore many of the ways that charities and smaller brands are using VR experiences and where they fit on the spectrum between mobile 360-degree video and big-budget CGI content.

Graham will then discuss how Cancer Research UK is using VR for enhanced consumer experiences such as the Life Garden.

Joss says: “Today, more than 50% of the briefs we receive as an agency ask for a VR element, so this is an area that’s only going to keep growing. The capabilities and possibilities of VR for experiential marketing are limitless and I’m looking forward to exploring its potential for creating new and immersive realities during UK Events Week.”

‘VR – Perception or Reality?’ will take place at View from the Shard on Monday, 27 February from 6pm-9pm. Tickets are free but limited and can be reserved here.

Author bio


I’m a self-confessed content obsessive, using my journalism background to develop laser focused digital content to support our marketing strategy. You’ll never see me more excited than when I’ve found the perfect messaging for a campaign - or when I’ve won a game of Scrabble.