Topshop partners with Facebook for cocial catwalk


As part of London Fashion Week, Topshop unveiled an “advanced, immersive and engaging social experience”.


Fans of the fashion phenomenon could watch the live catwalk show online, but rather than just a video stream; the site allowed consumers to access the clothes and accessories on the model, change the colours and share the look on Facebook and Twitter.  The show was also covered by an extensive film crew, allowing online viewers to get back stage, watch interviews with celebrities and fashionistas and feel part of the action.  Topshop called the show “social entertainment”, stating that it wanted to take the energy and excitement from the Oxford Street store to millions of people globally.


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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.