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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    12-03-2019

    Step into Van Gogh’s Bedroom with Arloopa


    The story of Van Gogh is a tragic one.

    06-11-2018

    Poignant VR experience remembers the people behind the poppies


    Each and every November, we remember.

    04-09-2018

    Warner Bros. conjures up horrifying VR experience for film fans


    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.

    24-04-2018

    It Can Wait: New VR experience shows the dangers of distracted driving


    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.

    03-04-2018

    Hands-on VR experience helps the blind ‘see’ art through touch


    A common rule when visiting a gallery or museum, ‘no touching’, is supposed to teach us to respect and appreciate art from a distance.

    13-03-2018

    Ready Player One VR experience transports fans to 2045


    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.

    27-02-2018

    The world’s first ‘VR airline’ takes flight in Tokyo


    A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

    06-02-2018

    Pepsi and Google VR experience takes fans way, way back


    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.

    16-01-2018

    Train hard, play hard: Black Box unveils VR gym experience


    No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.

    09-01-2018

    Scary VR experience highlights danger of Australian bushfires


    Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?

    02-01-2018

    World’s first VR zoo looks to delight animal fans in China


    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    21-11-2017

    Land of the dead: Disney Pixar’s Coco VR experience dazzles movie fans


    Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.