12-03-2019 | 1 min read

    Step into Van Gogh’s Bedroom with Arloopa

    The story of Van Gogh is a tragic one.

    06-11-2018 | 1 min read

    Poignant VR experience remembers the people behind the poppies

    Each and every November, we remember.

    04-09-2018 | 2 min read

    Warner Bros. conjures up horrifying VR experience for film fans

    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.

    24-04-2018 | 1 min read

    It Can Wait: New VR experience shows the dangers of distracted driving

    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.

    03-04-2018 | 1 min read

    Hands-on VR experience helps the blind ‘see’ art through touch

    A common rule when visiting a gallery or museum, ‘no touching’, is supposed to teach us to respect and appreciate art from a distance.

    13-03-2018 | 2 min read

    Ready Player One VR experience transports fans to 2045

    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.

    27-02-2018 | 2 min read

    The world’s first ‘VR airline’ takes flight in Tokyo

    A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

    06-02-2018 | 2 min read

    Pepsi and Google VR experience takes fans way, way back

    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.

    16-01-2018 | 2 min read

    Train hard, play hard: Black Box unveils VR gym experience

    No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.

    09-01-2018 | 1 min read

    Scary VR experience highlights danger of Australian bushfires

    Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?

    02-01-2018 | 1 min read

    World’s first VR zoo looks to delight animal fans in China

    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    21-11-2017 | 2 min read

    Land of the dead: Disney Pixar’s Coco VR experience dazzles movie fans

    Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.

    14-11-2017 | 2 min read

    Adidas takes fans to dizzying heights with VR climbing experience

    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    10-08-2017 | 1 min read

    Volkswagen creates arcade-themed VR campaign

    As consumer interest in virtual reality continues to grow, we’re seeing more and more big-name brands rolling out virtual experiences.

    12-07-2017 | 1 min read

    An enticing VR experience from Royal Caribbean

    Virtual reality technology has become one of the most exciting marketing platforms over recent years.

    04-05-2017 | 1 min read

    A terrifying VR experience spreads fire safety message

    Virtual reality technology has become a major player in the marketing landscape.

    30-03-2017 | 1 min read

    Davos Klosters transports shoppers to the slopes in VR experience

    There’s nothing better in life than a bright and sunny day. But for many cities across the globe these don’t come around very often, especially during the dark winter months.

    15-03-2017 | 1 min read

    Sodimac Homecentre’s VR highway hijack

    Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

    15-03-2017 | 1 min read

    Renault creates impressive VR prank campaign

    There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

    07-02-2017 | 1 min read

    M&Ms celebrates 75 years with VR spectacle

    There really is nothing on earth quite like virtual reality.

    01-09-2016 | 1 min read

    VR delivers magical experience for Swiss children

    As any parent will know, one of the greatest joys of children’s artistic creations is the pure imagination they bring to each and every one.

    31-08-2016 | 1 min read

    Old Irish serves up one-of-a-kind virtual reality experience

    The threat of violence is not a typical ingredient found within the brand love recipe book.

    04-08-2016 | 1 min read

    Cadillac creates immersive VR experience

    Experiential has been a popular marketing platform for automotive brands for many years.

    26-07-2016 | 1 min read

    Will Young tests WWF-UK’s VR Tiger Experience

    British singer-songwriter and WWF-UK brand ambassador Will Young has just become the first person to experience a pioneering new virtual reality campaign that highlights the plight of wild tigers.

    21-07-2016 | 2 min read

    Virtual reality lies at the heart of new WWF tiger campaign

    Because is proud to be working with the WWF on their new “Tiger Experience” campaign, which will use a virtual reality and CGI experience to raise awareness and funds to protect the world's wild tiger population.

    13-07-2016 | 1 min read

    Jaguar’s VR experience pranks petrol heads

    Virtual reality is currently one of the biggest buzzwords in the marketing industry.

    25-05-2016 | 1 min read

    A virtual reality migraine from Excedrin

    Virtual reality is a hugely flexible technology.

    05-05-2016 | 1 min read

    VR takes children on a journey across the galaxy

    Where’s the furthest you ever travelled to on a school trip? A different city? A new country?

    14-04-2016 | 1 min read

    Expedia takes children on dream virtual journey

    Imagine being confined to hospital for months at a time.

    16-03-2016 | 1 min read

    VR delivers memorable experience for MS patients

    Virtual reality offers the opportunity for people to enjoy an infinite number of previously impossible experiences.

    03-03-2016 | 1 min read

    McDonald’s lets kids make their own VR goggles

    With virtual reality well on course to be one of the biggest experiential marketing trends of this year, it seems like every day a new brand is launching their own VR campaign.

    04-02-2016 | 3 min read

    Virtual reality: is it a perfect fit for your brand?

    The virtual reality industry is booming, and it’s not set to slow down anytime soon.

    28-01-2016 | 1 min read

    Dali Museum offers up immersive VR experience

    Have you ever visited an art gallery and been so transfixed by a painting that you wish you could jump right into it?

    06-11-2015 | 1 min read

    North Face’s South Pole virtual reality brand experience

    Can you imagine what it would feel like to camp in the South Pole?

    02-07-2015 | 1 min read

    Boursin launches virtual reality roadshow with Because

    Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow with our help.

    02-03-2015 |

    Samsung's virtual reality shark dive in the desert

    Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert, is Joss's experiential marketing pick of the week.

    24-01-2013 |

    Augmented spaces with 3D UV thread

    Korean artist Jeongmoon Choi has created an extraordinary installation out of thread and UV light. 

    18-05-2012 |

    New Chevrolet Sonic stunt is part of wider campaign

    Chevrolet has launched an extensive multi-platform campaign that is an attempt to align the new Chevy Sonic with its target audience, the young and adventurous.