Louis Vuitton swap luxury perfume for hand sanitiser amid Coronavirus crisis

    It is a scene that has become all too familiar all around the world. 


    Universal Orlando Resort creates creepy Mardi Gras-themed tribute store

    Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.


    KFC steps on to the catwalk with unique fried chicken Crocs

    Crocs are like the Marmite of footwear. Some love them, others hate them.  


    Swap an old flame for a free Whopper on Valentine's Day

    Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love? 


    Coca-Cola encourages fans to #ShowUp after Superbowl

    Ever taken a day off sick after a big night?


    Will Smith goes undercover for Lyft in Bad Boys for life stunt

    Got ya! 


    Dunkin’ Donuts new sandwich is D-o-double-G approved

    Take your pick. 


    Hey Google! The great escape at CES 2020

    For some it’s just too futuristic. 


    Amazon’s Happy Hour at CES delights the crowd

    Held in Las Vegas, CES brings the world’s biggest tech players together to showcase the next-generation innovations set to join the marketplace. 


    Volkswagen creates touching tribute for VW Beetle

    If the Fifties were in black and white, then the Sixties were in Technicolor. 


    Booking.com offers epic travel experiences to suit every New Year’s resolution

    Decided on your New Year’s resolution yet? 


    USPS thinks outside the box in digital campaign

    Have you ever lost hours of your day watching unboxing videos?


    Frito-Lay ad creates festive twist to Anna Kendrick tune

    It’s that time of year again.


    Snicker’s tricks hangry consumers into buying Bounty

    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.


    Land Rover creates 4XFAR festival to promote new Defender SUV

    Brands have long known the power of festivals for connecting with a millennial audience.


    Welcome to the Hotella Nutella

    A weekend getaway has never been so sweet.


    Burger King brings Call of Duty’s Burger Town to life

    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.


    Airbnb partners with The Dodo to create unique animal experiences

    For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.


    Stay Scary! Spotify celebrates daring celebrities this Halloween

    The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.


    Budweiser brews up Halloween 'Drink Wiser' campaign

    Halloween offers the perfect platform to create brand experiences to die for.


    Burger King breaks into home deliveries with surprising stunt

    We all love takeaway, especially when it’s delivered to us.


    Breaking Bad cooked up a truly exciting LA pop-up

    Breaking Bad had audiences truly hooked.


    Citi Bank encouraged some serious Girl Talk in new experiential ad

    Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.


    Thinx takes the taboo out of MENstruation. Period.

    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.


    Reese's recruits Neil Patrick Harris for an immersive Halloween experience

    Halloween provides plenty of treats for brands who use the right tricks.


    Old El Paso gives diners something to “taco ’bout”

    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.


    Howard Johnson takes New Yorkers on a Sweet Escape

    The hospitality industry is one of the most dynamic sectors in the world.


    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact

    Los Angeles is a busy place.


    Unwanted pumpkin spiced goods? Krispy Kreme has the solution

    September may have only just begun, but autumn is in full swing in American shops.


    Bombay Sapphire uses robot arms to create immersive art installation

    Who doesn’t love a robot?


    Doritos de-brands ads to engage with Generation Z

    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.


    Booking.com delights holiday makers with unforgettable sandcastle stay

    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.


    Brita tackles plastic pollution with clever Instagram campaign

    While some people buy bottled water for convenience, others prefer the taste over tap water.


    Busch Beer gives away free beer for life in hidden pop-up challenge

    Free beer for life. If you can find it.


    L.L. Bean helps consumers make S’more out of Summer

    Have you ever felt like summer has passed you by?


    French’s challenged fans to muster up the courage for highly unusual new ice cream

    Classic yellow mustard is a kitchen essential in most American homes.


    Step into Summer with Havaianas Shoppable Boardwalk

    The shopping experience has changed a lot over the past few years. 


    'All Orange Everything' pop-up marks KFC & Cheetos partnership

    Think of the benefits a brand partnership can create.


    Stranger Things are happening at Baskin-Robbins

    Stranger Things took Netflix by storm.


    The Dunkin’ Human Charger powers Americans through the longest day of the year

    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.


    Krispy Kreme to wow New Yorkers and tourists with Times Square store

    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.


    Digital-only blockchain clothing makes stunning debut in NYC

    Blockchain technology is still a novel concept to many marketeers.


    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK

    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.


    Heineken reunites The Office co-stars to surprise real life office workers

    There’s something about drinking a cheeky beer in the office that feels like a real treat.


    Arby’s offers six sandwich-filled hours in Hawaii for $6

    Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.


    The North Face campaigns for Earth Day to be a National Holiday

    With our increasingly busy, online lives many of us don’t find time to get outside and explore.


    Coors Light refreshes conversation with free beer tap

    The internet is full of negativity.


    SXSW 2019: The most extraordinary brand activations

    Every year at SXSW, brands try to wow attendees with the most intricate and immersive brand experiences.


    T.J. Maxx Maxx-imises engagement with gamified pop-up installations

    Designer brands are a luxury that many of us want but simply can’t afford.


    Oreo takes it beyond the biscuit to target Gen Z consumers

    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.


    The Hidden World: Walmart delivers magical VR-driven roadshow

    Have you always wondered what it feels like to fly?


    Porsche delights fans with the Cayenne Model Wall

    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.


    Burger King ‘tricks’ social media influencers into promoting fries

    Why would Burger King like a random tweet from a digital influencer posted in 2010?


    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar

    Valentine’s Day can be expensive.


    Doritos crumby problem solved with special towel bag

    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.


    Kraft opens free food shop for government workers in crisis

    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.


    AeroMexico surprises Americans with humorous DNA Discounts experience

    It’s said that everyone shares a common ancestor if you look back far enough.


    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion

    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.


    KFC spreads holiday cheer with chicken-scented firelogs

    There appears to be no limits to the lengths that KFC will go to get folks talking.


    Caught in the act! Philadelphia launches Double Diptector bowl

    You’re at a party. There’s a table with delicious finger food and dips.


    Burger King targets McDonald’s with Whopper Detour stunt

    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.


    Payless Shoes tricks influencers with fake designer pop-up shop

    Shoppers put their trust in designer labels as a mark of quality, status and luxury.


    Bauducco Foods connects families for Thanksgiving in NYC

    When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?


    Burger King feeds nightmares with ghoulish Halloween stunt

    Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.


    Zombies unleashed on New York for the return of The Walking Dead

    Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.


    Old Spice’s foamy football game show puts the viewer in control

    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.


    Goodwill promotes unique fashion with creative digital campaign

    Fast and disposable fashion has a huge environmental impact.


    A show of strength from KFC with strongman challenge

    KFC is fast making a bid to become the heavyweight champion of experiential marketing.


    No more Mayo: Miracle Whip surprises residents with town name take over

    Miracle Whip and mayonnaise are often confused for one another - but there are some little known yet distinctive differences between the two condiments. 


    Warner Bros. conjures up horrifying VR experience for film fans

    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.


    Happytime Murders opens saucy pop-up puppet bar in LA

    Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.


    New Balance turns back time to launch new 90s inspired trainers

    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.


    Face Anything: Olay empowers influencers to spread confidence message

    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.


    Burger King ‘Chick Fries’ prank highlights the unfair reality of Pink Tax

    It’s expensive to be a female consumer thanks to the pink tax.  


    KFC wins over the internet with crazy Colonel Cat Climber video

    The internet loves cat videos…perhaps a little too much.


    Beautyrest serves up 8-hour sleep marathon in NYC

    Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.


    Pizza perfect: Domino’s Paving for Pizza stunt gets rid of potholes

    Pizza is one of the most popular but complained about options on the food delivery scene.


    Fans experience a whole new world with 360° video from Aladdin musical

    There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.


    Google Home goes on tour with mini golf experience

    A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.


    Country Time takes a stand for lemonade stands

    Lemonade stands are synonymous with summer in America.


    Dairy Queen’s gravity defying Blizzard Store

    The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.


    Satisfying cross-country cravings: JetBlue takes pizza delivery to new heights

    New York New York; home to the bagel, the Rockefeller centre, Times Square, yellow cabs, cheesecake and of course, the famous slice of mouth-wateringly cheesy pizza.


    Deadpool 2’s unavoidable marketing push is never-ending

    Superhero movies are ten-a-penny these days.


    Going Solo: The Millennium Falcon brings Hollywood to a standstill

    Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.


    YouTube Red’s wild Karate Kid prank shocks New Yorkers

    Wax On, Wax Off.


    It Can Wait: New VR experience shows the dangers of distracted driving

    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.


    Coachella 2018: five brands making the most of this year’s festival

    Music festivals don’t come much bigger, or more sought-after, than Coachella.


    Bacardi lifts the lid on the heritage of Havana Club

    While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.


    Slow down! Burger King calls on Good Samaritans for help

    Do you consider yourself a Good Samaritan?


    Fintastic Magical Mermaid Museum pops up in LA

    Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.


    Motorola challenges smartphone addiction with ‘Real People’

    Be honest: how connected do you feel to the world around you? Really?


    Ready Player One VR experience transports fans to 2045

    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.


    Living the dream: HBO transports fans into Westworld at SXSW

    Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.


    Roseanne revival: ABC celebrates TV show with subway takeover

    The living room is at the heart and soul of most TV sitcoms.


    Authentically fake Diesel store tricks unsuspecting customers

    Keeping up with the latest designer brands can be hard, especially on the wallet.


    A shocking pop-up Valentine’s Day store of toxic ‘delights’

    Valentine’s Day has to be one of the most divisive occasions of the year.


    Netflix’s breathing billboard shocks LA commuters

    Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.


    Pepsi and Google VR experience takes fans way, way back

    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.


    Burger King serves up a flaming frustrating Net Neutrality stunt

    The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand. 


    Rev your engines: The Grand Tour’s experiential café opens for business

    Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.


    Star Wars AR app experience lights up Nissan car dealerships

    The Force is strong with Nissan.


    An end to rivalry: Chick-fil-A’s pop-up unites football rivals

    The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.


    Macallan brings Scotch to life with immersive augmented reality experience

    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.


    KFC’s herbs and spices surprise lights up social media

    Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.


    Shell rewards kinetic energy with NYC food truck experience

    The very best brand experiences are those that shake up daily routines and offer unexpected moments.


    Burger King tackles bullying with powerful experiential video

    No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.


    Google goes on experiential donut pop-up tour

    The smart speaker battle is on, and it’s set to be one for the ages.


    Shooting star drones light up skyline for Wonder Woman DVD release

    Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.


    Snapchat’s augmented reality artwork provokes New York backlash

    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?


    Toys R Us looks to attract shoppers with new AR app

    It’s been a tough few weeks for struggling retailer Toys R Us.


    Art with heart: Inside Refinery29’s immersive 29Rooms experience

    Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.


    Don’t look down! A jaw-dropping brand experience

    You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.


    Hasbro stages unexpected parents evening experience

    Having a best friend is one of the most important parts of a child’s school life: having that special bond, someone they can play with at lunch time, laugh with in lessons and tell their secrets to. 


    Bermuda calls in JetBlue’s surprising brand experience

    Modern life sure is busy. It’s a sad reality, but today’s pace is so fast that it’s all too easy to become oblivious to the world and people around us.


    Bus shelters transformed into underwater experience

    Waiting for a form of public transport is certainly not the most enjoyable activity.


    Poisonous food truck experience from food allergy charity

    Food is one of life’s greatest pleasures.


    Sony Pictures pranks Starbucks customers in Spider-Man experience

    We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.


    Nature’s Miracle amusing Pee in the Park experience

    Many of us are reluctant to believe something until we see it with our own eyes.


    Allstate’s hidden camera experience shines spotlight on abuse

    Domestic violence is an incredibly alarming global issue: in the US alone, an estimated 2-4 million women are abused by their partners each year.


    BMW’s high-speed pitch experience

    Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.


    Oscar Mayer experience takes Wienermobile to remote Alaskan town

    Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.


    XFINITY creates real-life Fast and Furious experience

    Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.


    Ben & Jerry’s creates fun train station experience

    We all have a fun side, no matter our age.


    M&Ms celebrates 75 years with VR spectacle

    There really is nothing on earth quite like virtual reality.


    McDonald’s creates lunchtime rush with Big Mac ATM

    There’s no such thing as a free lunch. Or is there?


    JetBlue’s campaign delights commuters

    The daily commute is no fun task, especially during the winter months.


    Ford’s entertaining store experience

    There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.


    Paramount Pictures creates terrifying prank for ‘Rings’

    WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.


    Minute Maid’s emotional festive experience

    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.


    A magical drone experience from Disney

    We feel so lucky to live in an age in which amazing technology is constantly evolving.


    A meaningful lemonade stand from Cricket Wireless

    A sure-fire route to experiential marketing success is the personal touch.


    Google creates mind boggling experience for Allo app

    If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?


    Burger King presents spooky McDonald’s ghost experience

    Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!


    GMC creates unique billboard experience

    Let’s be honest: most of us pay very little attention to billboards.


    Burger King creates experiential drive-thru

    We all love a drive-thru for being such an effortless experience, right?


    Experiential boob room spreads Breast Cancer awareness

    A room filled with giant boob balloons? That’s something you don’t see every day!


    LEGO’s ninja-themed experiential tour

    As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.


    3 inspiring winter experiential campaigns

    Winter is coming. It’s time for your brand to get ready.


    Seth Rogen shocks shoppers with cheeky Sausage Party prank

    The weekly grocery shop is seen by many people as a necessary evil.


    Miller Lite takes to the beach with experiential roadshow

    Summertime sure is busy in the experiential marketing world.


    Minnesota Tourism tours US with experiential pop-up

    With over 500 million monthly users and counting, Instagram is a force to be reckoned with.


    Pepsi celebrates World Emoji Day with interactive pop-up

    Who doesn’t love to use emojis?


    A slime-tastic Ghostbusters experience from Madame Tussauds

    The Ghostbusters are back!


    Smith & Forge’s experiential prank shocks Muscle Beach

    One of the greatest strengths of experiential campaigns is the power to have a lasting impact.


    Gillette unites families in moving experiential stunt

    The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.


    WWE’s John Cena packs a punch in powerful 4th of July campaign

    Professional wrestler John Cena is no stranger to fighting tough battles.


    Snickers’ experiential billboard offers a nasty surprise

    Shock can be a powerful tool for experiential marketing campaigns.


    A baby-led brand experience from Contours

    Anyone new to the world of parenting will know that choosing the right pushchair is far from easy.


    Disney’s magical experiential stunt surprises park guests

    The happiest place on earth has just got even happier.


    VR takes children on a journey across the galaxy

    Where’s the furthest you ever travelled to on a school trip? A different city? A new country?


    LEGOLAND targets families with experiential campaign

    Florida is one of the most popular holiday destinations in the world, attracting over 60 million visitors at peak times of the year.


    Experiential Game of Thrones stunt sets dragon on America

    Is it a bird? Is it a plane? No, it’s a … dragon?


    Expedia takes children on dream virtual journey

    Imagine being confined to hospital for months at a time.


    Toyota’s experiential stunt scales new heights in NYC

    New York City’s Times Square has been a dream location for advertisers for many, many years.


    VR delivers memorable experience for MS patients

    Virtual reality offers the opportunity for people to enjoy an infinite number of previously impossible experiences.


    NYC experiential stunt asks for biggest regrets

    What stands out in your life as your one single biggest regret?


    JetBlue passengers unite for US election experiential stunt

    The American presidential election is one of the most talked about topics right now, with people from all over the world weighing into the debate.


    Augmented reality lets climbers play real-life video game

    Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.


    The rising popularity of multi-sensory live experiences

    It‘s always been experiential marketing’s aim to offer up experiences that engage consumers on a number of levels.


    Ralph Lauren's mirrors offer unique experience

    We’ve all had to face those unforgiving dressing room mirrors.


    Midori takes consumers on experiential journey

    Imagine you’re walking down the street and you hear a voice on a mysterious telephone asking you to say hello in Japanese.


    Drones deliver breath-taking brand experience for skiers

    Whether you’re amateur or expert, young or old, there are few feelings in life quite as exhilarating as that which comes from skiing down a snowy mountain.


    Dali Museum offers up immersive VR experience

    Have you ever visited an art gallery and been so transfixed by a painting that you wish you could jump right into it?


    Experiential stunt brings NYC to Norway

    If we asked you to describe your commute to work in one word, what would you say?


    Adobe’s brand experience travels through time

    Nostalgia is a very powerful thing, especially when it comes to marketing.


    Experiential pop-up store delivers hard message

    January is a month of positive change, for many of us.


    The five most loved experiential campaigns of 2015

    2015 has been quite a year.


    Microsoft spreads harmony in experiential stunt

    The build up to Christmas reminds us all of the importance of peace and harmony towards one another.


    JetBlue pulls off daring NYC brand experience

    Imagine what the world would be like if you were not only allowed, but also encouraged, to steal and deface public property.


    TECHO’s experiential slum shocks New Yorkers


    Cheap studio apartments in the heart of New York City don’t crop up very often.


    American Express get experiential with ‘Rally on the River’

    Ever fancied yourself as a tennis ace? How would it feel to return the serve of a tennis champ?


    Coke encourages pride with experiential tattoo campaign

    What’s in a name? Most surnames will provide long family trees and fascinating histories. 


    HubSpot's Inbound 2015 Conference - Day 4

    I’m not going to lie friends, I’m absolutely shattered.


    Humans fly high with experiential promotion

    We all know that flying can be a very tiring experience. 


    Freshpet serves up a product sampling surprise

    Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 


    Great Experiential Marketing: Au Naturel with Nestlé

    Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.


    6 technologies you should be using for brand experiences

    The use of creative technologies in live brand experience is a trend that is snowballing.


    Great Experiential Marketing: Traffic warden lifts NYC taxi

    You may have seen this image circulating this week, and we’re sorry to break it you, but it was all a marketing stunt rather than the discovery of a real-life incredible hulk.


    Great Experiential Marketing: Café Pele’s contagious billboard

    It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.


    Nintendo’s paint-splattered video game launch

    To herald the launch of the Splatoon video game for the Wii U, Nintendo orchestrated a huge ink-filled obstacle course inspired by the game.


    Great Experiential Marketing: Heinz’ garden BBQ product launch

    Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.


    Great Experiential Marketing: Samsung’s sleek launch parties

    Samsung hosted a series of hands-on launch parties for its latest smartphones, the Galaxy S6 and the Galaxy S6 Edge in Los Angeles and New York this April. 


    Live brand activations at Coachella Festival 2015

    An array of brands joined the fun at this year’s Coachella Festival to showcase their wares and experiences to the festival’s millennial hipster crowd.


    Zumba’s ‘Let It Move You’ social experiment

    Free parking. Free cupcakes. AND Free Pizza. Sounds pretty good, doesn’t it?! There’s just one catch: you’ve got to bust some moves!


    Chasing after Kendrick Lamar with Reebok

    As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.


    A football themed eye test from ESPN

    ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...


    Great Experiential Marketing: Toyota’s x-wave weather challenge

    Sometimes meteorologists get it wrong. And Toyota thought it was time to hold them accountable.


    Castello Cheese’s ‘Eat The Art’ pop-up museum

    The art in this gallery was so good, you could eat it. Literally…


    Great Experiential Marketing: TransferWise strip off in NYC

    200 TransferWise employees stripped off as part of the company’s campaign to stop people being ripped off.


    Great Experiential Marketing: Disney’s side shadows

    Ever seen Mickey Mouse partake in a dance-off? Well now you have…


    Speed dating with a stunt driver

    Speed dating took on a whole new meaning in this adventurous Valentine’s Day prank from Ford. 


    Experiential marketing at The GRAMMYs

    This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.


    Great Experiential Marketing: Pay with lovin’ at McDonalds

    As part of a drive to rejuvenate its “I’m lovin’ it” tagline, McDonalds launched a heartfelt campaign around Super Bowl and Valentines’ Day.


    Experiential marketing at Super Bowl: Bud Light

    It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.


    Great Experiential Marketing: Airbnb at Sundance Film Festival

    2014 saw Airbnb prove itself as quite the skilled experiential marketer. And so far, 2015 is looking no different.


    Great Experiential Marketing: Candy Crush Soda Saga launch event

    Oh no. The makers of Candy Crush have developed a new app for us to get addicted to: Candy Crush Soda Saga.


    Adorable puppy leads customers to Hush Puppies store

    Here’s a brand activation to make you go ‘aaawww!’ from footwear brand Hush Puppies.


    The Glade Boutique

    Have you ever encountered a scent and have it immediately take you back to a certain time and place?


    Great Experiential Marketing: Fuhu’s magician enlarges iPads

    One week, Lenovo is snapping MacBooks, and now Fuhu has employed a magician to enlarge people’s iPads. Poor Apple.


    Great Experiential Marketing: Lenovo snaps MacBooks

    Lenovo may have riled its rival Apple slightly with this stunt that highlighted the Lenovo Yoga laptop’s ability to bend backwards…


    Talkspace gets people talking about mental health

    The revolutionary therapist app, Talkspace, has been on the market for over two years.


    Great Experiential Marketing: Lacoste’s pop-up activation

    Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.


    Great Experiential Marketing: Perrier’s street art party

    Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.


    Millennials were all ears at Sennheiser's Ear Love Palace

    Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.


    Mountain Dew's Oculus Rift activation

    Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 


    Ralph Lauren's #ProjectWarehouse

    Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.


    Great Experiential Marketing: Nike’s secret vending machine

    Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.


    Tim Hortons' nostalgic brand experience

    Celebrating its 50th birthday in style – retro style, that is - Tim Hortons, the ultimate purveyor of coffee and donuts in Canada and the US.


    Great Experiential Marketing: KLM’s live high five

    What if you were in Amsterdam and you could high five someone in New York?


    Nike's pop-up brand experience

    We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.


    Discovery Channel’s shark week fin fest

    Discovery Channel has been demonstrating its experiential marketing prowess again


    Great Experiential Marketing: JetBlue Mint Room flying experience

    JetBlue Airways got people talking about its new premium front-of-the-cabin service “Mint” with this on-the-ground brand experience in Los Angeles.


    Mercedes-Benz's art and music mash-up

    Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.


    The best brand experiences at Comic Con Festival 2014

    Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.


    Great Experiential Marketing: Veuve Clicquot’s post office party

    Champagne brand Veuve Clicquot  celebrated its new mailbox-shaped metal cooler sleeve ‘the Clicquot Mail’ in style with a quirky experiential launch party.


    Great Experiential Marketing: Kellogg’s Recharge Bar

    Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.


    Great Experiential Marketing: Cointreau’s hotel takeover

    Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers. 


    Budweiser’s experiential Brewmaster tour

    Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.


    Experiential marketing at the BET Experience Awards

    We loved the great use of brand experience at the BET Awards Fan Fest!


    Great Experiential Marketing: Jamba Juice’s YouTube dance-off

    Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.


    Mastercard's sky-high dining brand experience

    MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.


    Great Experiential Marketing: Microsoft’s Inner Circle event

    To show off the capabilities of ‘Cortana’, Microsoft’s new digital personal assistant for smartphones, the tech giant hosted an interactive experiential event in New York.


    Great Experiential Marketing: MAC’s synchronized swimmer stunt

    To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.


    Great Experiential Marketing: Ray-Ban’s sensory artisan workshop

    Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.


    Great Experiential Marketing: WATCH_DOGS’ street hack prank

    To build up some buzz about this week’s release of the WATCH_DOGS video game, game developer Ubisoft pulled a sneaky smartphone prank on innocent shoppers in Los Angeles to make them believe that they were hackers.


    Great Experiential Marketing: Real-life Mario Kart experience

    It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.


    Great Experiential Marketing: AMC’s “The Walking Dead”

    It was just like any other day in Manhattan. Innocent bystanders: men, women, and even children were walking along and minding their own beeswax.


    Great Brand Experience: Marc Jacobs tweet shop

    Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event. 


    Giant Jamaican stress ball turns heads in Times Square

    Have you lost that holiday feeling?   As January marches on this nice experiential campaign in New York caught our eye this week.


    First hand from Royal Roads

    Here is an eye-catching stunt from Royal Roads University in British Columbia, which allowed people to talk to a real alumnus in a fun experiential stunt.


    Qualcomm’s touring 3D photo booth

    Qualcomm set out to get people talking about its powerful Snapdragon processors. 


    Carrie telekinetic stunt in NYC

    We have seen a plethora of stunts and pranks designed to shock and surprise unwitting participants in a bid for viral success.


    The pulse of the city

    Experiential marketing involves imaginative thinking in order to create connections with people and get them talking.


    Grohe water light graffiti experiential event

    With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.


    Nike creates live limited edition designs for AF1

    2013 is the 30th year of Nike’s iconic Air Force One trainers. 


    Mile high park bench service in Manhattan

    Virgin Atlantic has neatly leapt onto the stunt marketing bandwagon with this fun activation in Manhattan. 


    Brand Experience: Hendrick’s Gin voyages into the unusual

    Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin. 


    An immersive brand experience at Grand Central

    This week, Target unveiled a life-size dolls house in Grand Central station that was “designed for exploration”. 


    Dove: You are more beautiful than you think

    Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 


    "Best bus stop ever" goes viral

    This is an interesting activation from mobile-technology manufacturer Qualcomm. 


    Great at…giving something back

    Brands can genuinely stand out from the crowd by giving something back and supporting community projects.  


    Sprint interactive billboard

    US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city. 


    Depth sensitive interactive wall

    We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth. 


    Creating stunts and stand out one-off campaigns in 2012

    There have been some fantastic, eye-catching stunts carried out by brands this year. 


    Leave your mark

    An interactive installation has been unveiled at a college in Utah.


    Guerrilla reading campaign

    To promote a local book shop in Salt Lake City the owners undertook this interesting guerrilla campaign  that has got people talking. 


    Gillette water projection - Light it up

    The Olympics are over but this great activation from Gillette lives on. 


    Perception on the streets of New York

    To promote the new US series "Perception" a large interactive dot display was unveiled in New York.


    Coopers - "Life after dark" billboard

    Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set. 


    Viral success for Hot Wheels double loop world record

    As much as this is obviously rad and demanded organisers to have a very good grip on the physics of how to defy gravity, we are sure that Mattel hadn't expected the stunt to be quite such a global success.


    Nissan provides Londoners with the world's cheapest taxi

    To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.


    Coca-Cola goes viral with security camera ad

    Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.


    The Vault of the secret Coca-Cola formula

    We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences. 


    Tupac Shakur wows the crowd at Coachella

    Tupac has returned! The iconic rapper, shot and murdered in 1996, has appeared on stage at the Coachella Festival.


    Book-burning party to save library!

    Due to a lack of funds Troy Public Library in Michigan looked set to close. 


    A tailored Starbucks experience

    Last week Starbucks, the world's largest coffee chain, opened its first European "concept store" in a bid to boost growth in the region.


    Adult only sampling machine dishes out indulgent treats

    Here at Because we think that good conversation is very important, giving brands a voice and getting the right people talking is key. 


    Projection mapping delights Christmas shoppers

    The dome at the Westfield shopping centre in San Francisco has been transformed into a festive 360° projection experience for Christmas shoppers.


    New Chevrolet Sonic stunt is part of wider campaign

    Chevrolet has launched an extensive multi-platform campaign that is an attempt to align the new Chevy Sonic with its target audience, the young and adventurous.


    ASICS run engaging campaign in lead up to the NY marathon

    "How fast is fast enough to win a marathon?" asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon.


    Mercedes Benz launch new campaign that makes you look twice

    Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada.


    IBM is celebrating its 100th anniversary by exhibiting in New York.

    The month long exhibition explores the technological advancements of the past century and the way that "science has improved our daily lives" alongside the "possibilities unleashed by technology".


    Nike wows crowd with spectacular light projections

    To launch the new "Jordan Melo M8 trainer" Nike was clearly out to show the creative ingenuity that consumers have come to expect from the brand's marketing with: "Explosive Water Projections". 


    Multimedia tours turn New York into a living stage

    Calling itself "the hottest new attraction in New York city" experience tour bus The Ride offers tourists a novel way to see the sights.


    Honest Tea creates live social honest test

    Have you ever wondered how honest people today actually are? 


    "Light Fries" campaign from McDonald's

    Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement.


    Car park is latest setting for experiential launch

    We're strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that.


    Yahoo bus stops - video games while you wait

    Continuing with the public transport theme this week, Yahoo have installed interactive display boards on bus stops across San Francisco.


    Caribou Coffee bus stops bring a new meaning to 'hotspot'

    Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.