It is a scene that has become all too familiar all around the world.
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It is a scene that has become all too familiar all around the world.
Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.
Crocs are like the Marmite of footwear. Some love them, others hate them.
Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love?
Ever taken a day off sick after a big night?
For some it’s just too futuristic.
Held in Las Vegas, CES brings the world’s biggest tech players together to showcase the next-generation innovations set to join the marketplace.
If the Fifties were in black and white, then the Sixties were in Technicolor.
Decided on your New Year’s resolution yet?
Have you ever lost hours of your day watching unboxing videos?
It’s that time of year again.
Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.
Brands have long known the power of festivals for connecting with a millennial audience.
A weekend getaway has never been so sweet.
Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.
For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.
The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.
Halloween offers the perfect platform to create brand experiences to die for.
We all love takeaway, especially when it’s delivered to us.
Breaking Bad had audiences truly hooked.
Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.
Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.
Halloween provides plenty of treats for brands who use the right tricks.
From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.
The hospitality industry is one of the most dynamic sectors in the world.
Los Angeles is a busy place.
September may have only just begun, but autumn is in full swing in American shops.
Who doesn’t love a robot?
Move aside millennials, it is Generation Z that are presenting new challenges for marketers.
Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.
While some people buy bottled water for convenience, others prefer the taste over tap water.
Free beer for life. If you can find it.
Have you ever felt like summer has passed you by?
Classic yellow mustard is a kitchen essential in most American homes.
The shopping experience has changed a lot over the past few years.
Think of the benefits a brand partnership can create.
Stranger Things took Netflix by storm.
The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.
Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.
Blockchain technology is still a novel concept to many marketeers.
Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.
There’s something about drinking a cheeky beer in the office that feels like a real treat.
Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.
With our increasingly busy, online lives many of us don’t find time to get outside and explore.
The internet is full of negativity.
Every year at SXSW, brands try to wow attendees with the most intricate and immersive brand experiences.
Designer brands are a luxury that many of us want but simply can’t afford.
In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.
Have you always wondered what it feels like to fly?
Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.
Why would Burger King like a random tweet from a digital influencer posted in 2010?
Valentine’s Day can be expensive.
Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.
For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.
It’s said that everyone shares a common ancestor if you look back far enough.
Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.
There appears to be no limits to the lengths that KFC will go to get folks talking.
You’re at a party. There’s a table with delicious finger food and dips.
Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.
Shoppers put their trust in designer labels as a mark of quality, status and luxury.
When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?
Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.
Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.
To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.
Fast and disposable fashion has a huge environmental impact.
KFC is fast making a bid to become the heavyweight champion of experiential marketing.
Miracle Whip and mayonnaise are often confused for one another - but there are some little known yet distinctive differences between the two condiments.
When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.
Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.
2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.
Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.
It’s expensive to be a female consumer thanks to the pink tax.
The internet loves cat videos…perhaps a little too much.
Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.
Pizza is one of the most popular but complained about options on the food delivery scene.
There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.
A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.
Lemonade stands are synonymous with summer in America.
The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.
New York New York; home to the bagel, the Rockefeller centre, Times Square, yellow cabs, cheesecake and of course, the famous slice of mouth-wateringly cheesy pizza.
Superhero movies are ten-a-penny these days.
Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.
Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.
Music festivals don’t come much bigger, or more sought-after, than Coachella.
While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.
Do you consider yourself a Good Samaritan?
Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.
Be honest: how connected do you feel to the world around you? Really?
Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.
Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.
The living room is at the heart and soul of most TV sitcoms.
Keeping up with the latest designer brands can be hard, especially on the wallet.
Valentine’s Day has to be one of the most divisive occasions of the year.
Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.
Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.
The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand.
Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.
The Force is strong with Nissan.
The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.
Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.
Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.
The very best brand experiences are those that shake up daily routines and offer unexpected moments.
No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.
The smart speaker battle is on, and it’s set to be one for the ages.
Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.
Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?
It’s been a tough few weeks for struggling retailer Toys R Us.
Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.
You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.
Having a best friend is one of the most important parts of a child’s school life: having that special bond, someone they can play with at lunch time, laugh with in lessons and tell their secrets to.
Modern life sure is busy. It’s a sad reality, but today’s pace is so fast that it’s all too easy to become oblivious to the world and people around us.
Waiting for a form of public transport is certainly not the most enjoyable activity.
Food is one of life’s greatest pleasures.
We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.
Many of us are reluctant to believe something until we see it with our own eyes.
Domestic violence is an incredibly alarming global issue: in the US alone, an estimated 2-4 million women are abused by their partners each year.
Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.
Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.
Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.
We all have a fun side, no matter our age.
There really is nothing on earth quite like virtual reality.
There’s no such thing as a free lunch. Or is there?
The daily commute is no fun task, especially during the winter months.
There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.
WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.
At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.
We feel so lucky to live in an age in which amazing technology is constantly evolving.
A sure-fire route to experiential marketing success is the personal touch.
If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?
Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!
Let’s be honest: most of us pay very little attention to billboards.
We all love a drive-thru for being such an effortless experience, right?
A room filled with giant boob balloons? That’s something you don’t see every day!
As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.
Winter is coming. It’s time for your brand to get ready.
The weekly grocery shop is seen by many people as a necessary evil.
Summertime sure is busy in the experiential marketing world.
With over 500 million monthly users and counting, Instagram is a force to be reckoned with.
Who doesn’t love to use emojis?
The Ghostbusters are back!
One of the greatest strengths of experiential campaigns is the power to have a lasting impact.
The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.
Professional wrestler John Cena is no stranger to fighting tough battles.
Shock can be a powerful tool for experiential marketing campaigns.
Anyone new to the world of parenting will know that choosing the right pushchair is far from easy.
The happiest place on earth has just got even happier.
Where’s the furthest you ever travelled to on a school trip? A different city? A new country?
Florida is one of the most popular holiday destinations in the world, attracting over 60 million visitors at peak times of the year.
Is it a bird? Is it a plane? No, it’s a … dragon?
Imagine being confined to hospital for months at a time.
New York City’s Times Square has been a dream location for advertisers for many, many years.
Virtual reality offers the opportunity for people to enjoy an infinite number of previously impossible experiences.
What stands out in your life as your one single biggest regret?
The American presidential election is one of the most talked about topics right now, with people from all over the world weighing into the debate.
Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.
It‘s always been experiential marketing’s aim to offer up experiences that engage consumers on a number of levels.
We’ve all had to face those unforgiving dressing room mirrors.
Imagine you’re walking down the street and you hear a voice on a mysterious telephone asking you to say hello in Japanese.
Whether you’re amateur or expert, young or old, there are few feelings in life quite as exhilarating as that which comes from skiing down a snowy mountain.
Have you ever visited an art gallery and been so transfixed by a painting that you wish you could jump right into it?
If we asked you to describe your commute to work in one word, what would you say?
Nostalgia is a very powerful thing, especially when it comes to marketing.
January is a month of positive change, for many of us.
2015 has been quite a year.
The build up to Christmas reminds us all of the importance of peace and harmony towards one another.
Imagine what the world would be like if you were not only allowed, but also encouraged, to steal and deface public property.
Cheap studio apartments in the heart of New York City don’t crop up very often.
Ever fancied yourself as a tennis ace? How would it feel to return the serve of a tennis champ?
What’s in a name? Most surnames will provide long family trees and fascinating histories.
I’m not going to lie friends, I’m absolutely shattered.
We all know that flying can be a very tiring experience.
Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way.
Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.
The use of creative technologies in live brand experience is a trend that is snowballing.
You may have seen this image circulating this week, and we’re sorry to break it you, but it was all a marketing stunt rather than the discovery of a real-life incredible hulk.
It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.
To herald the launch of the Splatoon video game for the Wii U, Nintendo orchestrated a huge ink-filled obstacle course inspired by the game.
Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.
Samsung hosted a series of hands-on launch parties for its latest smartphones, the Galaxy S6 and the Galaxy S6 Edge in Los Angeles and New York this April.
An array of brands joined the fun at this year’s Coachella Festival to showcase their wares and experiences to the festival’s millennial hipster crowd.
Free parking. Free cupcakes. AND Free Pizza. Sounds pretty good, doesn’t it?! There’s just one catch: you’ve got to bust some moves!
As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.
ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...
Sometimes meteorologists get it wrong. And Toyota thought it was time to hold them accountable.
The art in this gallery was so good, you could eat it. Literally…
200 TransferWise employees stripped off as part of the company’s campaign to stop people being ripped off.
Ever seen Mickey Mouse partake in a dance-off? Well now you have…
Speed dating took on a whole new meaning in this adventurous Valentine’s Day prank from Ford.
This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.
As part of a drive to rejuvenate its “I’m lovin’ it” tagline, McDonalds launched a heartfelt campaign around Super Bowl and Valentines’ Day.
It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.
2014 saw Airbnb prove itself as quite the skilled experiential marketer. And so far, 2015 is looking no different.
Oh no. The makers of Candy Crush have developed a new app for us to get addicted to: Candy Crush Soda Saga.
Here’s a brand activation to make you go ‘aaawww!’ from footwear brand Hush Puppies.
Have you ever encountered a scent and have it immediately take you back to a certain time and place?
One week, Lenovo is snapping MacBooks, and now Fuhu has employed a magician to enlarge people’s iPads. Poor Apple.
Lenovo may have riled its rival Apple slightly with this stunt that highlighted the Lenovo Yoga laptop’s ability to bend backwards…
The revolutionary therapist app, Talkspace, has been on the market for over two years.
Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.
Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.
Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.
Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world.
Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.
Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.
Celebrating its 50th birthday in style – retro style, that is - Tim Hortons, the ultimate purveyor of coffee and donuts in Canada and the US.
What if you were in Amsterdam and you could high five someone in New York?
We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.
Discovery Channel has been demonstrating its experiential marketing prowess again
JetBlue Airways got people talking about its new premium front-of-the-cabin service “Mint” with this on-the-ground brand experience in Los Angeles.
Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.
Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.
Champagne brand Veuve Clicquot celebrated its new mailbox-shaped metal cooler sleeve ‘the Clicquot Mail’ in style with a quirky experiential launch party.
Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.
Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers.
Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.
We loved the great use of brand experience at the BET Awards Fan Fest!
Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.
MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.
To show off the capabilities of ‘Cortana’, Microsoft’s new digital personal assistant for smartphones, the tech giant hosted an interactive experiential event in New York.
To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.
Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.
To build up some buzz about this week’s release of the WATCH_DOGS video game, game developer Ubisoft pulled a sneaky smartphone prank on innocent shoppers in Los Angeles to make them believe that they were hackers.
It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.
It was just like any other day in Manhattan. Innocent bystanders: men, women, and even children were walking along and minding their own beeswax.
Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event.
Have you lost that holiday feeling? As January marches on this nice experiential campaign in New York caught our eye this week.
Here is an eye-catching stunt from Royal Roads University in British Columbia, which allowed people to talk to a real alumnus in a fun experiential stunt.
Qualcomm set out to get people talking about its powerful Snapdragon processors.
We have seen a plethora of stunts and pranks designed to shock and surprise unwitting participants in a bid for viral success.
Experiential marketing involves imaginative thinking in order to create connections with people and get them talking.
With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.
2013 is the 30th year of Nike’s iconic Air Force One trainers.
Virgin Atlantic has neatly leapt onto the stunt marketing bandwagon with this fun activation in Manhattan.
Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin.
This week, Target unveiled a life-size dolls house in Grand Central station that was “designed for exploration”.
Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove.
This is an interesting activation from mobile-technology manufacturer Qualcomm.
Brands can genuinely stand out from the crowd by giving something back and supporting community projects.
US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city.
We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth.
There have been some fantastic, eye-catching stunts carried out by brands this year.