18-03-2020 | 1 min read

    Louis Vuitton swap luxury perfume for hand sanitiser amid Coronavirus crisis


    It is a scene that has become all too familiar all around the world. 

    26-02-2020 | 1 min read

    Universal Orlando Resort creates creepy Mardi Gras-themed tribute store


    Defined by New Orleanians as the ‘Greatest Free Show on Earth’, Mardi Gras has spread its carnival spirit far and wide.

    20-02-2020 | 1 min read

    KFC steps on to the catwalk with unique fried chicken Crocs


    Crocs are like the Marmite of footwear. Some love them, others hate them.  

    12-02-2020 | 1 min read

    Swap an old flame for a free Whopper on Valentine's Day


    Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love? 

    05-02-2020 | 1 min read

    Coca-Cola encourages fans to #ShowUp after Superbowl


    Ever taken a day off sick after a big night?

    29-01-2020 | 1 min read

    Will Smith goes undercover for Lyft in Bad Boys for life stunt


    Got ya! 

    22-01-2020 | 1 min read

    Dunkin’ Donuts new sandwich is D-o-double-G approved


    Take your pick. 

    16-01-2020 | 1 min read

    Hey Google! The great escape at CES 2020


    For some it’s just too futuristic. 

    15-01-2020 | 1 min read

    Amazon’s Happy Hour at CES delights the crowd


    Held in Las Vegas, CES brings the world’s biggest tech players together to showcase the next-generation innovations set to join the marketplace. 

    08-01-2020 | 1 min read

    Volkswagen creates touching tribute for VW Beetle


    If the Fifties were in black and white, then the Sixties were in Technicolor. 

    08-01-2020 | 1 min read

    Booking.com offers epic travel experiences to suit every New Year’s resolution


    Decided on your New Year’s resolution yet? 

    18-12-2019 | 1 min read

    USPS thinks outside the box in digital campaign


    Have you ever lost hours of your day watching unboxing videos?

    04-12-2019 | 1 min read

    Frito-Lay ad creates festive twist to Anna Kendrick tune


    It’s that time of year again.

    04-12-2019 | 1 min read

    Snicker’s tricks hangry consumers into buying Bounty


    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    27-11-2019 | 1 min read

    Land Rover creates 4XFAR festival to promote new Defender SUV


    Brands have long known the power of festivals for connecting with a millennial audience.

    20-11-2019 | 1 min read

    Welcome to the Hotella Nutella


    A weekend getaway has never been so sweet.

    07-11-2019 | 1 min read

    Burger King brings Call of Duty’s Burger Town to life


    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    07-11-2019 | 1 min read

    Airbnb partners with The Dodo to create unique animal experiences


    For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.

    30-10-2019 | 2 min read

    Stay Scary! Spotify celebrates daring celebrities this Halloween


    The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.

    30-10-2019 | 1 min read

    Budweiser brews up Halloween 'Drink Wiser' campaign


    Halloween offers the perfect platform to create brand experiences to die for.

    28-10-2019 | 1 min read

    Burger King breaks into home deliveries with surprising stunt


    We all love takeaway, especially when it’s delivered to us.

    28-10-2019 | 1 min read

    Breaking Bad cooked up a truly exciting LA pop-up


    Breaking Bad had audiences truly hooked.

    16-10-2019 | 1 min read

    Citi Bank encouraged some serious Girl Talk in new experiential ad


    Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.

    09-10-2019 | 1 min read

    Thinx takes the taboo out of MENstruation. Period.


    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.

    09-10-2019 | 2 min read

    Reese's recruits Neil Patrick Harris for an immersive Halloween experience


    Halloween provides plenty of treats for brands who use the right tricks.

    02-10-2019 | 1 min read

    Old El Paso gives diners something to “taco ’bout”


    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.

    01-10-2019 | 1 min read

    Howard Johnson takes New Yorkers on a Sweet Escape


    The hospitality industry is one of the most dynamic sectors in the world.

    25-09-2019 | 1 min read

    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact


    Los Angeles is a busy place.

    11-09-2019 | 1 min read

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution


    September may have only just begun, but autumn is in full swing in American shops.

    04-09-2019 | 1 min read

    Bombay Sapphire uses robot arms to create immersive art installation


    Who doesn’t love a robot?

    04-09-2019 | 1 min read

    Doritos de-brands ads to engage with Generation Z


    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    28-08-2019 | 1 min read

    Booking.com delights holiday makers with unforgettable sandcastle stay


    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.

    21-08-2019 | 2 min read

    Brita tackles plastic pollution with clever Instagram campaign


    While some people buy bottled water for convenience, others prefer the taste over tap water.

    21-08-2019 | 1 min read

    Busch Beer gives away free beer for life in hidden pop-up challenge


    Free beer for life. If you can find it.

    14-08-2019 | 1 min read

    L.L. Bean helps consumers make S’more out of Summer


    Have you ever felt like summer has passed you by?

    07-08-2019 | 1 min read

    French’s challenged fans to muster up the courage for highly unusual new ice cream


    Classic yellow mustard is a kitchen essential in most American homes.

    31-07-2019 | 1 min read

    Step into Summer with Havaianas Shoppable Boardwalk


    The shopping experience has changed a lot over the past few years. 

    09-07-2019 | 1 min read

    'All Orange Everything' pop-up marks KFC & Cheetos partnership


    Think of the benefits a brand partnership can create.

    03-07-2019 | 1 min read

    Stranger Things are happening at Baskin-Robbins


    Stranger Things took Netflix by storm.

    26-06-2019 | 1 min read

    The Dunkin’ Human Charger powers Americans through the longest day of the year


    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    19-06-2019 | 1 min read

    Krispy Kreme to wow New Yorkers and tourists with Times Square store


    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.

    21-05-2019 | 1 min read

    Digital-only blockchain clothing makes stunning debut in NYC


    Blockchain technology is still a novel concept to many marketeers.

    14-05-2019 | 2 min read

    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK


    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.

    07-05-2019 | 2 min read

    Heineken reunites The Office co-stars to surprise real life office workers


    There’s something about drinking a cheeky beer in the office that feels like a real treat.

    30-04-2019 | 1 min read

    Arby’s offers six sandwich-filled hours in Hawaii for $6


    Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.

    23-04-2019 | 2 min read

    The North Face campaigns for Earth Day to be a National Holiday


    With our increasingly busy, online lives many of us don’t find time to get outside and explore.

    26-03-2019 | 1 min read

    Coors Light refreshes conversation with free beer tap


    The internet is full of negativity.

    19-03-2019 | 2 min read

    SXSW 2019: The most extraordinary brand activations


    Every year at SXSW, brands try to wow attendees with the most intricate and immersive brand experiences.

    12-03-2019 | 3 min read

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations


    Designer brands are a luxury that many of us want but simply can’t afford.

    05-03-2019 | 2 min read

    Oreo takes it beyond the biscuit to target Gen Z consumers


    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    26-02-2019 | 2 min read

    The Hidden World: Walmart delivers magical VR-driven roadshow


    Have you always wondered what it feels like to fly?

    19-02-2019 | 1 min read

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    05-02-2019 | 2 min read

    Burger King ‘tricks’ social media influencers into promoting fries


    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    29-01-2019 | 2 min read

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar


    Valentine’s Day can be expensive.

    29-01-2019 | 1 min read

    Doritos crumby problem solved with special towel bag


    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.

    22-01-2019 | 2 min read

    Kraft opens free food shop for government workers in crisis


    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.

    22-01-2019 | 1 min read

    AeroMexico surprises Americans with humorous DNA Discounts experience


    It’s said that everyone shares a common ancestor if you look back far enough.

    15-01-2019 | 2 min read

    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion


    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.

    18-12-2018 | 1 min read

    KFC spreads holiday cheer with chicken-scented firelogs


    There appears to be no limits to the lengths that KFC will go to get folks talking.

    18-12-2018 | 2 min read

    Caught in the act! Philadelphia launches Double Diptector bowl


    You’re at a party. There’s a table with delicious finger food and dips.

    11-12-2018 | 1 min read

    Burger King targets McDonald’s with Whopper Detour stunt


    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.

    04-12-2018 | 1 min read

    Payless Shoes tricks influencers with fake designer pop-up shop


    Shoppers put their trust in designer labels as a mark of quality, status and luxury.

    20-11-2018 | 1 min read

    Bauducco Foods connects families for Thanksgiving in NYC


    When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?

    30-10-2018 | 2 min read

    Burger King feeds nightmares with ghoulish Halloween stunt


    Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.

    16-10-2018 | 2 min read

    Zombies unleashed on New York for the return of The Walking Dead


    Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.

    25-09-2018 | 1 min read

    Old Spice’s foamy football game show puts the viewer in control


    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.

    18-09-2018 | 2 min read

    Goodwill promotes unique fashion with creative digital campaign


    Fast and disposable fashion has a huge environmental impact.

    11-09-2018 | 1 min read

    A show of strength from KFC with strongman challenge


    KFC is fast making a bid to become the heavyweight champion of experiential marketing.

    11-09-2018 | 2 min read

    No more Mayo: Miracle Whip surprises residents with town name take over


    Miracle Whip and mayonnaise are often confused for one another - but there are some little known yet distinctive differences between the two condiments. 

    04-09-2018 | 2 min read

    Warner Bros. conjures up horrifying VR experience for film fans


    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.

    04-09-2018 | 2 min read

    Happytime Murders opens saucy pop-up puppet bar in LA


    Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.

    28-08-2018 | 2 min read

    New Balance turns back time to launch new 90s inspired trainers


    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

    21-08-2018 | 3 min read

    Face Anything: Olay empowers influencers to spread confidence message


    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

    31-07-2018 | 1 min read

    Burger King ‘Chick Fries’ prank highlights the unfair reality of Pink Tax


    It’s expensive to be a female consumer thanks to the pink tax.  

    24-07-2018 | 2 min read

    KFC wins over the internet with crazy Colonel Cat Climber video


    The internet loves cat videos…perhaps a little too much.

    03-07-2018 | 2 min read

    Beautyrest serves up 8-hour sleep marathon in NYC


    Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.

    19-06-2018 | 2 min read

    Pizza perfect: Domino’s Paving for Pizza stunt gets rid of potholes


    Pizza is one of the most popular but complained about options on the food delivery scene.

    19-06-2018 | 2 min read

    Fans experience a whole new world with 360° video from Aladdin musical


    There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.

    19-06-2018 | 1 min read

    Google Home goes on tour with mini golf experience


    A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.

    19-06-2018 | 2 min read

    Country Time takes a stand for lemonade stands


    Lemonade stands are synonymous with summer in America.

    29-05-2018 | 1 min read

    Dairy Queen’s gravity defying Blizzard Store


    The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.

    29-05-2018 | 2 min read

    Satisfying cross-country cravings: JetBlue takes pizza delivery to new heights


    New York New York; home to the bagel, the Rockefeller centre, Times Square, yellow cabs, cheesecake and of course, the famous slice of mouth-wateringly cheesy pizza.

    22-05-2018 | 2 min read

    Deadpool 2’s unavoidable marketing push is never-ending


    Superhero movies are ten-a-penny these days.

    16-05-2018 | 2 min read

    Going Solo: The Millennium Falcon brings Hollywood to a standstill


    Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.

    09-05-2018 | 1 min read

    YouTube Red’s wild Karate Kid prank shocks New Yorkers


    Wax On, Wax Off.

    24-04-2018 | 1 min read

    It Can Wait: New VR experience shows the dangers of distracted driving


    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.

    17-04-2018 | 3 min read

    Coachella 2018: five brands making the most of this year’s festival


    Music festivals don’t come much bigger, or more sought-after, than Coachella.

    17-04-2018 | 2 min read

    Bacardi lifts the lid on the heritage of Havana Club


    While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.

    03-04-2018 | 2 min read

    Slow down! Burger King calls on Good Samaritans for help


    Do you consider yourself a Good Samaritan?

    27-03-2018 | 2 min read

    Fintastic Magical Mermaid Museum pops up in LA


    Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.

    20-03-2018 | 2 min read

    Motorola challenges smartphone addiction with ‘Real People’


    Be honest: how connected do you feel to the world around you? Really?

    13-03-2018 | 2 min read

    Ready Player One VR experience transports fans to 2045


    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.

    13-03-2018 | 2 min read

    Living the dream: HBO transports fans into Westworld at SXSW


    Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.

    06-03-2018 | 1 min read

    Roseanne revival: ABC celebrates TV show with subway takeover


    The living room is at the heart and soul of most TV sitcoms.

    20-02-2018 | 2 min read

    Authentically fake Diesel store tricks unsuspecting customers


    Keeping up with the latest designer brands can be hard, especially on the wallet.

    20-02-2018 | 2 min read

    A shocking pop-up Valentine’s Day store of toxic ‘delights’


    Valentine’s Day has to be one of the most divisive occasions of the year.

    13-02-2018 | 1 min read

    Netflix’s breathing billboard shocks LA commuters


    Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.

    06-02-2018 | 2 min read

    Pepsi and Google VR experience takes fans way, way back


    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.

    30-01-2018 | 1 min read

    Burger King serves up a flaming frustrating Net Neutrality stunt


    The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand. 

    19-12-2017 | 1 min read

    Rev your engines: The Grand Tour’s experiential café opens for business


    Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.

    05-12-2017 | 1 min read

    Star Wars AR app experience lights up Nissan car dealerships


    The Force is strong with Nissan.

    28-11-2017 | 1 min read

    An end to rivalry: Chick-fil-A’s pop-up unites football rivals


    The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.

    21-11-2017 | 2 min read

    Macallan brings Scotch to life with immersive augmented reality experience


    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    14-11-2017 | 1 min read

    KFC’s herbs and spices surprise lights up social media


    Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.

    07-11-2017 | 1 min read

    Shell rewards kinetic energy with NYC food truck experience


    The very best brand experiences are those that shake up daily routines and offer unexpected moments.

    25-10-2017 | 1 min read

    Burger King tackles bullying with powerful experiential video


    No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.

    19-10-2017 | 1 min read

    Google goes on experiential donut pop-up tour


    The smart speaker battle is on, and it’s set to be one for the ages.

    12-10-2017 | 1 min read

    Shooting star drones light up skyline for Wonder Woman DVD release


    Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.

    12-10-2017 | 2 min read

    Snapchat’s augmented reality artwork provokes New York backlash


    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?

    04-10-2017 | 1 min read

    Toys R Us looks to attract shoppers with new AR app


    It’s been a tough few weeks for struggling retailer Toys R Us.

    28-09-2017 | 2 min read

    Art with heart: Inside Refinery29’s immersive 29Rooms experience


    Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.

    07-09-2017 | 1 min read

    Don’t look down! A jaw-dropping brand experience


    You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.

    23-08-2017 | 1 min read

    Hasbro stages unexpected parents evening experience


    Having a best friend is one of the most important parts of a child’s school life: having that special bond, someone they can play with at lunch time, laugh with in lessons and tell their secrets to. 

    16-08-2017 | 1 min read

    Bermuda calls in JetBlue’s surprising brand experience


    Modern life sure is busy. It’s a sad reality, but today’s pace is so fast that it’s all too easy to become oblivious to the world and people around us.

    10-08-2017 | 1 min read

    Bus shelters transformed into underwater experience


    Waiting for a form of public transport is certainly not the most enjoyable activity.

    26-07-2017 | 1 min read

    Poisonous food truck experience from food allergy charity


    Food is one of life’s greatest pleasures.

    12-07-2017 | 1 min read

    Sony Pictures pranks Starbucks customers in Spider-Man experience


    We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.

    06-07-2017 | 1 min read

    Nature’s Miracle amusing Pee in the Park experience


    Many of us are reluctant to believe something until we see it with our own eyes.

    28-06-2017 | 1 min read

    Allstate’s hidden camera experience shines spotlight on abuse


    Domestic violence is an incredibly alarming global issue: in the US alone, an estimated 2-4 million women are abused by their partners each year.

    01-06-2017 | 1 min read

    BMW’s high-speed pitch experience


    Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.

    04-05-2017 | 1 min read

    Oscar Mayer experience takes Wienermobile to remote Alaskan town


    Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.

    06-04-2017 | 1 min read

    XFINITY creates real-life Fast and Furious experience


    Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.

    23-03-2017 | 1 min read

    Ben & Jerry’s creates fun train station experience


    We all have a fun side, no matter our age.

    07-02-2017 | 1 min read

    M&Ms celebrates 75 years with VR spectacle


    There really is nothing on earth quite like virtual reality.

    07-02-2017 | 1 min read

    McDonald’s creates lunchtime rush with Big Mac ATM


    There’s no such thing as a free lunch. Or is there?

    07-02-2017 | 1 min read

    JetBlue’s campaign delights commuters


    The daily commute is no fun task, especially during the winter months.

    02-02-2017 | 1 min read

    Ford’s entertaining store experience


    There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.

    26-01-2017 | 1 min read

    Paramount Pictures creates terrifying prank for ‘Rings’


    WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.

    14-12-2016 | 1 min read

    Minute Maid’s emotional festive experience


    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.

    08-12-2016 | 1 min read

    A magical drone experience from Disney


    We feel so lucky to live in an age in which amazing technology is constantly evolving.

    17-11-2016 | 1 min read

    A meaningful lemonade stand from Cricket Wireless


    A sure-fire route to experiential marketing success is the personal touch.

    10-11-2016 | 1 min read

    Google creates mind boggling experience for Allo app


    If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?

    03-11-2016 | 1 min read

    Burger King presents spooky McDonald’s ghost experience


    Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!

    19-10-2016 | 1 min read

    GMC creates unique billboard experience


    Let’s be honest: most of us pay very little attention to billboards.

    19-10-2016 | 1 min read

    Burger King creates experiential drive-thru


    We all love a drive-thru for being such an effortless experience, right?

    13-10-2016 | 1 min read

    Experiential boob room spreads Breast Cancer awareness


    A room filled with giant boob balloons? That’s something you don’t see every day!

    29-09-2016 | 1 min read

    LEGO’s ninja-themed experiential tour


    As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.

    15-09-2016 | 2 min read

    3 inspiring winter experiential campaigns


    Winter is coming. It’s time for your brand to get ready.

    23-08-2016 | 1 min read

    Seth Rogen shocks shoppers with cheeky Sausage Party prank


    The weekly grocery shop is seen by many people as a necessary evil.

    10-08-2016 | 1 min read

    Miller Lite takes to the beach with experiential roadshow


    Summertime sure is busy in the experiential marketing world.

    04-08-2016 | 1 min read

    Minnesota Tourism tours US with experiential pop-up


    With over 500 million monthly users and counting, Instagram is a force to be reckoned with.

    28-07-2016 | 1 min read

    Pepsi celebrates World Emoji Day with interactive pop-up


    Who doesn’t love to use emojis?

    21-07-2016 | 1 min read

    A slime-tastic Ghostbusters experience from Madame Tussauds


    The Ghostbusters are back!

    21-07-2016 | 1 min read

    Smith & Forge’s experiential prank shocks Muscle Beach


    One of the greatest strengths of experiential campaigns is the power to have a lasting impact.

    13-07-2016 | 1 min read

    Gillette unites families in moving experiential stunt


    The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.

    07-07-2016 | 1 min read

    WWE’s John Cena packs a punch in powerful 4th of July campaign


    Professional wrestler John Cena is no stranger to fighting tough battles.

    22-06-2016 | 1 min read

    Snickers’ experiential billboard offers a nasty surprise


    Shock can be a powerful tool for experiential marketing campaigns.

    25-05-2016 | 1 min read

    A baby-led brand experience from Contours


    Anyone new to the world of parenting will know that choosing the right pushchair is far from easy.

    20-05-2016 | 1 min read

    Disney’s magical experiential stunt surprises park guests


    The happiest place on earth has just got even happier.

    05-05-2016 | 1 min read

    VR takes children on a journey across the galaxy


    Where’s the furthest you ever travelled to on a school trip? A different city? A new country?

    05-05-2016 | 1 min read

    LEGOLAND targets families with experiential campaign


    Florida is one of the most popular holiday destinations in the world, attracting over 60 million visitors at peak times of the year.

    14-04-2016 | 1 min read

    Experiential Game of Thrones stunt sets dragon on America


    Is it a bird? Is it a plane? No, it’s a … dragon?

    14-04-2016 | 1 min read

    Expedia takes children on dream virtual journey


    Imagine being confined to hospital for months at a time.

    07-04-2016 | 1 min read

    Toyota’s experiential stunt scales new heights in NYC


    New York City’s Times Square has been a dream location for advertisers for many, many years.

    16-03-2016 | 1 min read

    VR delivers memorable experience for MS patients


    Virtual reality offers the opportunity for people to enjoy an infinite number of previously impossible experiences.

    16-03-2016 | 1 min read

    NYC experiential stunt asks for biggest regrets


    What stands out in your life as your one single biggest regret?

    09-03-2016 | 1 min read

    JetBlue passengers unite for US election experiential stunt


    The American presidential election is one of the most talked about topics right now, with people from all over the world weighing into the debate.

    25-02-2016 | 1 min read

    Augmented reality lets climbers play real-life video game


    Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.

    18-02-2016 | 3 min read

    The rising popularity of multi-sensory live experiences


    It‘s always been experiential marketing’s aim to offer up experiences that engage consumers on a number of levels.

    10-02-2016 | 1 min read

    Ralph Lauren's mirrors offer unique experience


    We’ve all had to face those unforgiving dressing room mirrors.

    10-02-2016 | 1 min read

    Midori takes consumers on experiential journey


    Imagine you’re walking down the street and you hear a voice on a mysterious telephone asking you to say hello in Japanese.

    28-01-2016 | 2 min read

    Drones deliver breath-taking brand experience for skiers


    Whether you’re amateur or expert, young or old, there are few feelings in life quite as exhilarating as that which comes from skiing down a snowy mountain.

    28-01-2016 | 1 min read

    Dali Museum offers up immersive VR experience


    Have you ever visited an art gallery and been so transfixed by a painting that you wish you could jump right into it?

    21-01-2016 | 1 min read

    Experiential stunt brings NYC to Norway


    If we asked you to describe your commute to work in one word, what would you say?

    14-01-2016 | 1 min read

    Adobe’s brand experience travels through time


    Nostalgia is a very powerful thing, especially when it comes to marketing.

    07-01-2016 | 2 min read

    Experiential pop-up store delivers hard message


    January is a month of positive change, for many of us.

    17-12-2015 | 3 min read

    The five most loved experiential campaigns of 2015


    2015 has been quite a year.

    10-12-2015 | 1 min read

    Microsoft spreads harmony in experiential stunt


    The build up to Christmas reminds us all of the importance of peace and harmony towards one another.

    03-12-2015 | 1 min read

    JetBlue pulls off daring NYC brand experience


    Imagine what the world would be like if you were not only allowed, but also encouraged, to steal and deface public property.

    03-12-2015 | 1 min read

    TECHO’s experiential slum shocks New Yorkers


     

    Cheap studio apartments in the heart of New York City don’t crop up very often.

    24-09-2015 | 1 min read

    American Express get experiential with ‘Rally on the River’


    Ever fancied yourself as a tennis ace? How would it feel to return the serve of a tennis champ?

    24-09-2015 | 1 min read

    Coke encourages pride with experiential tattoo campaign


    What’s in a name? Most surnames will provide long family trees and fascinating histories. 

    13-09-2015 | 4 min read

    HubSpot's Inbound 2015 Conference - Day 4


    I’m not going to lie friends, I’m absolutely shattered.

    27-08-2015 | 1 min read

    Humans fly high with experiential promotion


    We all know that flying can be a very tiring experience. 

    20-08-2015 | 1 min read

    Freshpet serves up a product sampling surprise


    Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 

    24-07-2015 | 1 min read

    Great Experiential Marketing: Au Naturel with Nestlé


    Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.

    03-07-2015 | 5 min read

    6 technologies you should be using for brand experiences


    The use of creative technologies in live brand experience is a trend that is snowballing.

    25-06-2015 | 1 min read

    Great Experiential Marketing: Traffic warden lifts NYC taxi


    You may have seen this image circulating this week, and we’re sorry to break it you, but it was all a marketing stunt rather than the discovery of a real-life incredible hulk.

    11-06-2015 | 1 min read

    Great Experiential Marketing: Café Pele’s contagious billboard


    It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.

    04-06-2015 | 1 min read

    Nintendo’s paint-splattered video game launch


    To herald the launch of the Splatoon video game for the Wii U, Nintendo orchestrated a huge ink-filled obstacle course inspired by the game.

    28-05-2015 | 1 min read

    Great Experiential Marketing: Heinz’ garden BBQ product launch


    Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.

    23-04-2015 | 1 min read

    Great Experiential Marketing: Samsung’s sleek launch parties


    Samsung hosted a series of hands-on launch parties for its latest smartphones, the Galaxy S6 and the Galaxy S6 Edge in Los Angeles and New York this April. 

    23-04-2015 | 1 min read

    Live brand activations at Coachella Festival 2015


    An array of brands joined the fun at this year’s Coachella Festival to showcase their wares and experiences to the festival’s millennial hipster crowd.

    17-04-2015 | 1 min read

    Zumba’s ‘Let It Move You’ social experiment


    Free parking. Free cupcakes. AND Free Pizza. Sounds pretty good, doesn’t it?! There’s just one catch: you’ve got to bust some moves!

    13-04-2015 |

    Chasing after Kendrick Lamar with Reebok


    As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.

    25-03-2015 |

    A football themed eye test from ESPN


    ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...

    13-03-2015 | 1 min read

    Great Experiential Marketing: Toyota’s x-wave weather challenge


    Sometimes meteorologists get it wrong. And Toyota thought it was time to hold them accountable.

    13-03-2015 | 1 min read

    Castello Cheese’s ‘Eat The Art’ pop-up museum


    The art in this gallery was so good, you could eat it. Literally…

    05-03-2015 | 1 min read

    Great Experiential Marketing: TransferWise strip off in NYC


    200 TransferWise employees stripped off as part of the company’s campaign to stop people being ripped off.

    27-02-2015 | 1 min read

    Great Experiential Marketing: Disney’s side shadows


    Ever seen Mickey Mouse partake in a dance-off? Well now you have…

    23-02-2015 |

    Speed dating with a stunt driver


    Speed dating took on a whole new meaning in this adventurous Valentine’s Day prank from Ford. 

    16-02-2015 |

    Experiential marketing at The GRAMMYs


    This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.

    13-02-2015 | 1 min read

    Great Experiential Marketing: Pay with lovin’ at McDonalds


    As part of a drive to rejuvenate its “I’m lovin’ it” tagline, McDonalds launched a heartfelt campaign around Super Bowl and Valentines’ Day.

    09-02-2015 |

    Experiential marketing at Super Bowl: Bud Light


    It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.

    06-02-2015 | 1 min read

    Great Experiential Marketing: Airbnb at Sundance Film Festival


    2014 saw Airbnb prove itself as quite the skilled experiential marketer. And so far, 2015 is looking no different.

    30-01-2015 | 1 min read

    Great Experiential Marketing: Candy Crush Soda Saga launch event


    Oh no. The makers of Candy Crush have developed a new app for us to get addicted to: Candy Crush Soda Saga.

    30-01-2015 | 1 min read

    Adorable puppy leads customers to Hush Puppies store


    Here’s a brand activation to make you go ‘aaawww!’ from footwear brand Hush Puppies.

    28-01-2015 |

    The Glade Boutique


    Have you ever encountered a scent and have it immediately take you back to a certain time and place?

    22-01-2015 | 1 min read

    Great Experiential Marketing: Fuhu’s magician enlarges iPads


    One week, Lenovo is snapping MacBooks, and now Fuhu has employed a magician to enlarge people’s iPads. Poor Apple.

    14-01-2015 | 1 min read

    Great Experiential Marketing: Lenovo snaps MacBooks


    Lenovo may have riled its rival Apple slightly with this stunt that highlighted the Lenovo Yoga laptop’s ability to bend backwards…

    01-12-2014 |

    Talkspace gets people talking about mental health


    The revolutionary therapist app, Talkspace, has been on the market for over two years.

    20-11-2014 | 1 min read

    Great Experiential Marketing: Lacoste’s pop-up activation


    Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.

    06-11-2014 | 1 min read

    Great Experiential Marketing: Perrier’s street art party


    Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.

    17-10-2014 |

    Millennials were all ears at Sennheiser's Ear Love Palace


    Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

    10-10-2014 |

    Mountain Dew's Oculus Rift activation


    Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 

    03-10-2014 |

    Ralph Lauren's #ProjectWarehouse


    Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.

    02-10-2014 | 1 min read

    Great Experiential Marketing: Nike’s secret vending machine


    Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.

    12-09-2014 |

    Tim Hortons' nostalgic brand experience


    Celebrating its 50th birthday in style – retro style, that is - Tim Hortons, the ultimate purveyor of coffee and donuts in Canada and the US.

    12-09-2014 | 1 min read

    Great Experiential Marketing: KLM’s live high five


    What if you were in Amsterdam and you could high five someone in New York?

    29-08-2014 |

    Nike's pop-up brand experience


    We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.

    21-08-2014 | 1 min read

    Discovery Channel’s shark week fin fest


    Discovery Channel has been demonstrating its experiential marketing prowess again

    15-08-2014 | 1 min read

    Great Experiential Marketing: JetBlue Mint Room flying experience


    JetBlue Airways got people talking about its new premium front-of-the-cabin service “Mint” with this on-the-ground brand experience in Los Angeles.

    15-08-2014 |

    Mercedes-Benz's art and music mash-up


    Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.

    01-08-2014 |

    The best brand experiences at Comic Con Festival 2014


    Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.

    30-07-2014 | 1 min read

    Great Experiential Marketing: Veuve Clicquot’s post office party


    Champagne brand Veuve Clicquot  celebrated its new mailbox-shaped metal cooler sleeve ‘the Clicquot Mail’ in style with a quirky experiential launch party.

    23-07-2014 | 1 min read

    Great Experiential Marketing: Kellogg’s Recharge Bar


    Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.

    18-07-2014 | 1 min read

    Great Experiential Marketing: Cointreau’s hotel takeover


    Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers. 

    15-07-2014 |

    Budweiser’s experiential Brewmaster tour


    Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.

    11-07-2014 |

    Experiential marketing at the BET Experience Awards


    We loved the great use of brand experience at the BET Awards Fan Fest!

    27-06-2014 | 1 min read

    Great Experiential Marketing: Jamba Juice’s YouTube dance-off


    Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.

    25-06-2014 |

    Mastercard's sky-high dining brand experience


    MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.

    20-06-2014 | 1 min read

    Great Experiential Marketing: Microsoft’s Inner Circle event


    To show off the capabilities of ‘Cortana’, Microsoft’s new digital personal assistant for smartphones, the tech giant hosted an interactive experiential event in New York.

    13-06-2014 | 1 min read

    Great Experiential Marketing: MAC’s synchronized swimmer stunt


    To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.

    11-06-2014 | 1 min read

    Great Experiential Marketing: Ray-Ban’s sensory artisan workshop


    Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.

    28-05-2014 | 1 min read

    Great Experiential Marketing: WATCH_DOGS’ street hack prank


    To build up some buzz about this week’s release of the WATCH_DOGS video game, game developer Ubisoft pulled a sneaky smartphone prank on innocent shoppers in Los Angeles to make them believe that they were hackers.

    19-03-2014 | 1 min read

    Great Experiential Marketing: Real-life Mario Kart experience


    It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.

    20-02-2014 | 1 min read

    Great Experiential Marketing: AMC’s “The Walking Dead”


    It was just like any other day in Manhattan. Innocent bystanders: men, women, and even children were walking along and minding their own beeswax.

    30-01-2014 | 1 min read

    Great Brand Experience: Marc Jacobs tweet shop


    Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event. 

    15-01-2014 | 1 min read

    Giant Jamaican stress ball turns heads in Times Square


    Have you lost that holiday feeling?   As January marches on this nice experiential campaign in New York caught our eye this week.

    20-11-2013 | 1 min read

    First hand from Royal Roads


    Here is an eye-catching stunt from Royal Roads University in British Columbia, which allowed people to talk to a real alumnus in a fun experiential stunt.

    31-10-2013 |

    Qualcomm’s touring 3D photo booth


    Qualcomm set out to get people talking about its powerful Snapdragon processors. 

    11-10-2013 |

    Carrie telekinetic stunt in NYC


    We have seen a plethora of stunts and pranks designed to shock and surprise unwitting participants in a bid for viral success.

    27-09-2013 |

    The pulse of the city


    Experiential marketing involves imaginative thinking in order to create connections with people and get them talking.

    30-08-2013 |

    Grohe water light graffiti experiential event


    With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.

    09-08-2013 |

    Nike creates live limited edition designs for AF1


    2013 is the 30th year of Nike’s iconic Air Force One trainers. 

    05-07-2013 | 1 min read

    Mile high park bench service in Manhattan


    Virgin Atlantic has neatly leapt onto the stunt marketing bandwagon with this fun activation in Manhattan. 

    21-06-2013 | 1 min read

    Brand Experience: Hendrick’s Gin voyages into the unusual


    Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin. 

    29-05-2013 | 1 min read

    An immersive brand experience at Grand Central


    This week, Target unveiled a life-size dolls house in Grand Central station that was “designed for exploration”. 

    19-04-2013 |

    Dove: You are more beautiful than you think


    Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 

    01-03-2013 |

    "Best bus stop ever" goes viral


    This is an interesting activation from mobile-technology manufacturer Qualcomm. 

    20-02-2013 | 2 min read

    Great at…giving something back


    Brands can genuinely stand out from the crowd by giving something back and supporting community projects.  

    03-01-2013 |

    Sprint interactive billboard


    US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city. 

    03-01-2013 |

    Depth sensitive interactive wall


    We love this very cool interactive installation that allows users to play with sound using a surface sensitive to depth. 

    21-12-2012 | 1 min read