04-03-2020 | 1 min read

    Three offers optimistic glimpse into Britain’s 5G-powered future


    We may not have flying cars and household robots (yet).

    22-09-2016 | 1 min read

    Experiential campaign takes off for Qatar Airways


    Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre, delivered by Because.

    22-09-2016 | 1 min read

    Cardiff celebrates Roald Dahl with magical experiential event


    For over 50 years, Roald Dahl’s children’s stories have delighted kids around the world.

    18-08-2016 | 1 min read

    Tesco gets experiential with pop-up wine bar


    Pop-up brand experiences are one of this year’s top experiential trends.

    08-08-2016 | 3 min read

    The power of immersive story-telling for brands


    Pokémon Go has well and truly thrust augmented reality (AR) technology into the limelight like never before.

    26-07-2016 | 1 min read

    Will Young tests WWF-UK’s VR Tiger Experience


    British singer-songwriter and WWF-UK brand ambassador Will Young has just become the first person to experience a pioneering new virtual reality campaign that highlights the plight of wild tigers.

    21-07-2016 | 2 min read

    Virtual reality lies at the heart of new WWF tiger campaign


    Because is proud to be working with the WWF on their new “Tiger Experience” campaign, which will use a virtual reality and CGI experience to raise awareness and funds to protect the world's wild tiger population.

    08-07-2016 | 1 min read

    Clipper launches green tea sampling drive with Because


    Clipper Teas, the Fairtrade tea brand from Wessanen UK, is working with BEcause as part of a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”.

    07-07-2016 | 1 min read

    Moving live activation remembers Britain’s fallen soldiers


    Live experiences have the power to move people in a way that no other medium can offer.

    29-06-2016 | 1 min read

    British Gas’ live activation gets people talking


    ‘Home’ can mean a very different thing to different people.

    23-06-2016 | 1 min read

    Summer bash raises vital funds for ADD Positivity


    We’re deeply passionate about giving back here at Because. By working together, we can all make a big difference to the lives of underprivileged people around the world.

    21-06-2016 | 1 min read

    Because to work with WWF on experiential tiger campaign


    WWF, the world's leading independent conservation organisation, will work with experiential agency Because to deliver a major campaign this summer, highlighting the plight of wild tigers.

    25-05-2016 | 1 min read

    A virtual reality migraine from Excedrin


    Virtual reality is a hugely flexible technology.

    20-05-2016 | 3 min read

    Apple, Google and LEGO deserve to be Europe’s best loved brands


    What is love? A few years ago, this very question actually topped Google’s list of popular search queries.

    10-05-2016 | 1 min read

    Qatar Airways transports shoppers around the world with Because


    Qatar Airways recently kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation at the Bullring Shopping Centre in Birmingham.

    22-02-2016 | 1 min read

    Because launches global partnership initiative


    This year we’re spreading the Because love across the world with the launch of a pioneering global partnership service.

    09-02-2016 | 1 min read

    PHE unveils Sugar Smart app with Because


    Change4Life has launched a new ‘Sugar Smart’ app to help families take control of their sugar intake in the fight against obesity.

    05-01-2016 | 3 min read

    5 experiential marketing trends to watch in 2016


    2016 has arrived, and there’s one thing that has to happen at the start of a new year. That’s right – it’s prediction time.

    16-10-2015 | 3 min read

    The art of face to face: building brand love with live experiences


    It’s easy to feel a bit disconnected these days.

    11-09-2015 | 2 min read

    HubSpot's Inbound 2015 Conference - Day 3


    Sweet lord, conferences are tiring.

    02-07-2015 | 1 min read

    Boursin launches virtual reality roadshow with Because


    Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow with our help.

    25-06-2015 | 1 min read

    Ardberg’s futuristic anniversary celebrations


    Whisky brands tend to opt for vintage-themed events, Scotch Whisky brand Ardberg decided to look to the future with its anniversary celebrations this year.

    05-06-2015 | 1 min read

    The Macallan hosted an immersive brand experience event


    Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event on 3rd June.

    15-05-2015 | 1 min read

    Buxton Water takes over the London Marathon


    Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.

    10-05-2015 | 1 min read

    The Macallan host immersive brand experience event with Because


    Malt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.

    20-04-2015 |

    McDonald's' jingle bench in Warsaw


    We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global day of Joy campaign (24th March), Warsaw had a jingle bench! 

    17-04-2015 | 1 min read

    Arrow Film’s head in the fridge prank


    Arrow Films gave visitors at Vue cinemas a ‘chilling’ shock to promote the release of the new ‘The Voices’ film.

    30-03-2015 | 1 min read

    Reebok 'pumps it up' with Because


    We helped kick off an experiential campaign for Reebok's new Z Pump Fusion trainer this weekend in Bluewater Shopping Centre.

    26-03-2015 | 1 min read

    Rita Ora unveils Coca-Cola’s contour centenary pop-up


    This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.

    06-02-2015 | 3 min read

    Can experiential marketing be used for the public sector?


    Marketing in the public sector is often challenging. 

    08-01-2015 | 1 min read

    Great Experiential Marketing: Santander’s Jenson Button


    Christmas may well be over (sob), but we’re still clinging onto that festive cheer.

    08-01-2015 | 1 min read

    Fairy’s world’s largest cake sculpture


    We all know that the Christmas period is a time for over-indulgence, but a two ton 12 x 10 metre cake is a bit excessive…

    08-01-2015 |

    Boursin appoints BEcause for 2015 experiential sampling campaign


    We have been appointed by Boursin, the French soft cheese owned by Bel UK, to mastermind a large experiential sampling drive throughout 2015.

    17-12-2014 |

    Why everyone loves Monty the Penguin


    John Lewis’ Monty the Penguin campaign landed at the top of our list of the best Christmas marketing campaigns this year. 

    17-12-2014 | 1 min read

    Disney Frozen’s have a go at Let It Go


    The Frozen soundtrack has proven highly addictive since the film's release in November 2013.

    11-12-2014 | 2 min read

    The best Christmas marketing campaigns 2014


    A brand’s Christmas marketing campaign is often the crucial event in a marketer’s calendar.

    26-11-2014 | 1 min read

    This Bar Saves Lives’ art installation


    To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.

    07-11-2014 |

    Marketing for Halloween - the best campaigns from 2014


    Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers.

    01-10-2014 | 1 min read

    Desperados break dances into town with Because


    Desperados, the tequila-based lager brand from Heineken, is to tour University cities this Autumn.

    30-09-2014 | 1 min read

    Because doubles the fun at The Color Run London


    London’s Queen Elizabeth Olympic Park hosted the final UK leg of The Color Run series on 28th September.

    26-09-2014 | 1 min read

    Great Experiential Marketing: Porsche’s multi-sensory pop-up


    We often come across experiential pop-up spaces in our pursuit for inspiring experiential marketing.

    15-09-2014 | 1 min read

    Walkers’ twitter-activated vending machine


    Walkers got people talking about its quirky new flavours by enclosing the much-loved Gary Lineker inside a Twitter-activated vending machine.

    05-09-2014 |

    House of Vans brand experience


    No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.

    04-09-2014 |

    Because’s Generation Green campaign for British Gas shortlisted


    We are thrilled to announce that the Generation Green Energy Performance activation that we orchestrated for our client British Gas has been shortlisted. 

    07-08-2014 | 1 min read

    Great Experiential Marketing: Syfy channel’s killer shark prank


    In a bid to get people talking about gory film ‘Sharknado 2: The Second One’, Syfy pranked shoppers in a London fishmonger with an animatronic killer shark.

    09-07-2014 | 1 min read

    Great Experiential Marketing: Classic book benches


    Lots of book-themed benches are popping up all around London, thanks to National Literacy Trust’s experiential marketing campaign, ‘Books about Town’. 

    07-07-2014 | 1 min read

    BEcause creates giant artwork for Save The Children activation


    Save The Children has recruited BEcause to highlight its involvement with six Color Run events throughout the summer.

    30-06-2014 | 1 min read

    ​Because designs green themed set for British Gas Generation Green


    British Gas has staged a four-day dance-themed event in east London as a part of its Generation Green initiative. 

    03-06-2014 | 1 min read

    BP appoints Because for major experiential drive


    BP has appointed Because to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.

    30-05-2014 | 1 min read

    Birds Eye offers food in exchange for Instagram pic


    The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.

    15-05-2014 | 2 min read

    The rise of the status maker event


    Social media has created a new type of economy; one where the currency is posts and updates rather than notes and coins.

    25-04-2014 | 2 min read

    Experiential marketing for FMCG brands


    Once almost solely the domain of the FMCG world, many of today’s largest experiential campaigns are now in services, technology or government departments.

    17-04-2014 | 1 min read

    Because offers warm welcome for British Gas customers


    We are mounting a national roadshow to help British Gas promote its energy saving message at major consumer home exhibitions throughout 2014.

    14-04-2014 | 1 min read

    International culinary center’s ‘edible handbag’


    Ever been so hungry that you felt like you could eat your handbag? With Easter just gone, many of us were tucking into large quantities of chocolate last weekend.

    04-04-2014 | 1 min read

    Great Experiential Marketing: HTC One skate park


    Selfridges and HTC ramped up their experiential marketing this week with their joint launch of the UK’s largest free indoor skate park.

    28-03-2014 |

    Drones get into formation in guerrilla stunt


    Above the London skyline last Saturday, a small fleet of unmanned drones formed the Star Trek logo in a first of its kind we can think of marketing stunt that has set chins wagging.

    18-03-2014 | 2 min read

    Experiential Agency Life: BEcause giving back matters


    Here at BEcause, we don’t just want to have an impact on brands, we also want to have an impact on the lives of others too.

    11-03-2014 | 1 min read

    Because creates blood pressure drop-ins for Public Health England


    Public Health England has hired us to host pop-up testing stations in Wakefield for two weeks in March, offering free blood pressure checks to local people aged 40 and over.

    05-02-2014 | 1 min read

    Great Brand Experience: YouTube at Sundance Festival 2014


    YouTube has been a sponsor of indie film festival, Sundance Festival, for 5 years.  
    14-01-2014 | 1 min read

    The A-Z of working at brand experience agency BEcause


    We're all about creating amazing and memorable experiences here at Because.

    19-12-2013 | 1 min read

    7 lessons from Most Contagious 2013


    Last week two of the BEcause team, Gary and Kate, attended the Most Contagious event in London.

    10-12-2013 |

    Santa dash for Oxfam GB


    Team BEcause donned red and dug out their trainers to complete the Santa Dash 10K in Victoria Park over the weekend!

    04-12-2013 |

    A parody of British Airways #lookup campaign from Domino's


    Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking. 

    22-11-2013 | 1 min read

    British Airways invites people to #lookup


    Joss Davidge, managing partner here at Because, continues his weekly quest for great marketing ideas.

    25-10-2013 |

    Yorkshire Tea campaign scoops silver at FM&BE Awards


    Not only is it Friday today, but we have come away from the FM&BE Awards clutching Silver for our work with Yorkshire Tea!

    02-10-2013 | 1 min read

    Sweet success – great confectionery brand experiences


    This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.

    20-09-2013 | 1 min read

    Blinkbox stuns shoppers with a teleporter


    There we go talking about the importance of building trust on one blog post this week, and here we are showcasing a great example of a brand engaging with an audience by tricking them.

    13-09-2013 |

    Fancy a 'glow in the dark' Cornetto?


    Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.

    12-09-2013 | 1 min read

    Danio’s ‘walk on yogurt’ stunt gets people talking


    We had a great time last weekend helping Danone's super-thick yogurt brand Danio unveil a giant pot of ‘walk on yogurt’ at Wembley Stadium!

    04-09-2013 | 1 min read

    LEGO showcases Chima, Friends and Duplo with summer roadshow


    We have spent the long, gloriously sunny summer working with LEGO on an experiential roadshow for its new Chima property, which is set in a mythical land of magical animal tribes.

    29-08-2013 |

    Tea on the Train shortlisted for industry award


    We are thrilled that the experiential event we created to help Yorkshire Tea celebrate ‘a proper brew’ aboard the Orient Express has been shortlisted in two categories in the 2013 FM&BE Awards for best Brand Conversation and Immersive Event by Invitation.

    27-08-2013 | 1 min read

    Ginger Grouse Edinburgh bar takeover


    We’ve had a brilliant time up in Edinburgh staging a bar takeover for Ginger Grouse, the new alcoholic ginger beer from The Famous Grouse.

    12-08-2013 | 1 min read

    A mud-themed brand experience for Betway


    On the 3rd and 4th of August we helped Betway, the leading online casino and betting website, to activate its sponsorship of a number of mud-runner events.

    09-08-2013 | 1 min read

    Guinness adopts NFC technology to engage with consumers


    This week we heard the news that Guinness is going to embrace Near Field Communication (NFC) technology in a bid to engage consumers at the bar.

    02-08-2013 |

    Dragon skull washes up on Jurassic coast


    Game of Thrones is an epic book and US drama series that has scooped up a cult following with its fantasy tales of far off lands, battles and dragons.

    31-07-2013 |

    Experiencing 'The Happiest 5K on the Planet'


    We are absolutely loving working with Dulux at the Happiest 5Ks on the Planet!

    18-07-2013 |

    Fast fashion with a digital twist


    A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.

    30-05-2013 |

    Snickers gets people talking with witty campaigns


    Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality. 

    29-05-2013 | 1 min read

    Marketing the unmentionable


    Why skirt around embarrassing issues when dealing with something as important as cancer detection?

    29-04-2013 | 1 min read

    Celebrating "A proper brew" with Yorkshire Tea


    Last week we helped Yorkshire Tea stage its first piece of major experiential activity with a press event aboard the Orient Express, designed to allow journalists, bloggers and loyal brand fans to celebrate the joys of a proper brew together.

    19-04-2013 |

    All aboard the Orient Express with Yorkshire Tea


    We are fast approaching the launch of the Yorkshire Tea Train, an experiential campaign we have created with Yorkshire Tea.  

    08-04-2013 | 1 min read

    Because launches sampling campaign for Danone


    We have launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio. 

    08-03-2013 |

    The London tie exchange


    Mexican beer brand Sol placed a different kind of recycling bin in the City, where businessmen were encouraged to throw away their ties for a free bottle of Sol. 

    22-02-2013 |

    Woodland Wiggle experience at children's hospital


    Although not marketing, we wanted to highlight this great use of space. 

    19-02-2013 | 1 min read

    BEcause appointed to create an experiential roadshow for LEGO®


    We are pleased to announce that we have been appointed by LEGO®, the global toy brand, to mastermind a 9 month experiential roadshow. 

    13-02-2013 | 1 min read

    Swisse Color Run experience


    BEcause Account Manager Gary Whelan is currently on secondment at our Sydney office  - oh what a chore that must be!

    18-01-2013 |

    A pixelated walk down #8bitlane


    To get people talking about the upcoming Disney release "Wreck-It Ralph", which is based on an 80s arcade-game character, Brick Lane was transformed into an 8-bit version of itself in early January. 

    10-01-2013 |

    No noise at Selfridges


    In order to create a pocket of calm in a noisy world, Selfridges has launched "No Noise" at its London, Birmingham and Manchester stores. 

    16-11-2012 | 3 min read

    Great at...embracing a current trend


    We often come across marketing campaigns that tap into latest trends to extend their reach, impact and get people talking

    07-11-2012 |

    Back on the road with British Gas


    We’ve just completed another Autumn roadshow for British Gas. 

    25-10-2012 |

    Kellogg's tweet shop


    In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet. 

    25-10-2012 | 1 min read

    Bodyform's brilliant Facebook response to witty comment


    Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".  

    19-10-2012 |

    Control the weather at the Barbican


    A new installation at the Barbican has got people talking this month. 

    18-10-2012 | 1 min read

    IVCA Best Corporate Experiential Marketing winners!


    We are delighted to announce that this week we won the Best Corporate Experiential Marketing category at the 2012 IVCA Clarion Awards.

    05-10-2012 |

    Topshop partners with Facebook for cocial catwalk


    As part of London Fashion Week, Topshop unveiled an "advanced, immersive and engaging social experience".

    28-09-2012 |

    Sorry Harry - Lynx


    This brilliantly quick-witted one-off tactical ad from Lynx received lots of online and offline attention last week when it was published in national newspapers.

    21-09-2012 |

    The Because studio


    As promised here are a few more photos of our new studio space. We feel very at home already!

    14-09-2012 | 1 min read

    Bare-chested delights for Danone


    We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

    31-08-2012 |

    Saucy positions - Fifty Shades of Grey and Duracell


    Talk of the town (well for us girls out there) is this summer's well-hyped literary page/head turner – a kinky romp called Fifty Shades of Grey. 

    24-08-2012 |

    New studio space for BEcause


    It’s with great excitement we can announce that we have moved to our new studio, a stone’s throw from Ascot Racecourse. 

    17-08-2012 |

    Roy the Redeemer on the White Cliffs of Dover


    Anxious England fans, awaiting the team's opening European Football Championship game, were treated to a great stunt by Paddy Power.  

    17-08-2012 |

    The speed of light - tiny projection mapping!


    OK this isn't a big brand marketing campaign but it shows how by doing something fun and well-executed you can get you noticed - whatever the scale! 

    06-07-2012 |

    British Gas to unveil “Smarter Home” at the Ideal Home Show


    The 103rd Ideal Home Show opens at Earl’s Court, and we’re going to be there with a brand new “Smarter Home” stand we’ve designed for British Gas.

    29-06-2012 |

    Plan UK: Because I am a girl


    To highlight issues faced by women and girls in developing countries Plan UK unveiled an interactive hoarding at a London bus stop that only reveals its content to women.

    29-06-2012 |

    Alton Towers: Lift of terror


    To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out. 

    29-06-2012 | 1 min read

    A focus on "Smarter Living" for British Gas


    Following on from the work we did on the British Gas Sustainability Café last year, we've created a new interactive exhibition for British Gas to promote “Smarter Living”.  

    15-06-2012 |

    Guerrilla marketing for David Beckham's new Bodywear range at H&M


    H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the much hyped David Beckham "Bodywear" range.

    14-06-2012 | 1 min read

    GU hires Because to spread Christmas sparkle


    We've been hired by Gü, the premium deserts brand, to launch a sampling and pampering experience aimed at Christmas shoppers at key locations this month.

    08-06-2012 | 1 min read

    In-store literary experience at Selfridges: Words Words Words


    Selfridges has recently launched a new in-store literary experience called Words Words Words.

    08-06-2012 | 1 min read

    Plan UK hires Because for event campaign


    We've teamed up with Plan UK, the global children’s charity, to launch a year-long programme of consumer-facing events, aimed at boosting sponsorship and awareness levels.

    01-06-2012 |

    Samsung promote Galaxy Note with compact game of footie


    As part of Samsung's recent activity, to promote the new Galaxy Note, a small football pitch was erected in London's Victoria station.

    31-05-2012 | 1 min read

    Tropicana's sun illuminates Trafalgar Square


    As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.

    18-05-2012 | 1 min read

    IKEA opens its doors for a giant sleepover


    Apparently it takes us, on average, less than five minutes to choose a new mattress.  

    17-05-2012 |

    Record breaking 3D street-art for Reebok CrossFit


    London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.

    11-05-2012 |

    Westminster City Council create rubbish replica of Marble Arch


    To launch a new campaign, designed to make people more aware of the amount of rubbish that is collected daily in Westminster. 

    04-05-2012 | 1 min read

    British Gas turns to Because for RAC Future Car Challenge Event


    Following the success of our work on the British Gas Sustainability Café, here we help to amplify the energy company’s sponsorship of the RAC Future Car Challenge.

    03-05-2012 | 1 min read

    Nokia and Deadmau5 to light up London


    There is a buzz developing around the launch of the new Nokia Lumia 800.

    20-04-2012 |

    Vintage Tesco store delights festival goers at Goodwood Revival


    Classic cars lined the tarmac and festival goers sported vintage attire at the annual Goodwood Revival last weekend.

    16-02-2012 | 1 min read

    British Gas "Sustainability Café" launch


    Last weekend we launched a new 6-week summer roadshow for British Gas, featuring a Sustainability Café built from a recyclable shipping container.

    27-01-2012 | 1 min read

    Because launches new Brugal Rum experience


    We have been busy this month helping to create a festival and in-bar sampling campaign for Brugal Rum, the number one Caribbean rum distributed by Maxxium UK.

    27-01-2012 | 2 min read

    Meredith Cranmer, Business Director, Because Australia


    Having spent the last 5 years in a senior role at Because London delivering campaigns for leading FMCG brands, Meredith Cranmer has recently returned to her native shores to head-up our new Australian office. 

    19-01-2012 | 1 min read

    Golf fans experience more than just a “hole in one” at The Open.


    What do golfers like more than anything?

    13-01-2012 | 1 min read

    Because opens first overseas offices in Sydney and Moscow


    This month at Because, we’re proud to announce that we’ve opened our first overseas offices in Sydney and Moscow as we start to grow our global network.

    06-01-2012 |

    World's largest chocolate store opens in London: M&M's World


    If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

    06-01-2012 |

    Italian experience at Taste of London Festival with San Pellegrino


    There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.  

    30-12-2011 |

    Nike transforms disused pool into BMX biking experience


    What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park!

    29-04-2011 | 2 min read

    5 favourite experiential campaigns featuring social media


    As more and more brands start to integrate experiential campaigns with social media, here are our five current favourites in the Because office.

    29-04-2011 | 1 min read

    Timberland set to launch European-wide Geocaching Experience


    Timberland is launching a European-wide geocaching experience, the first multi-country campaign of this type in the world, to support the launch of its new Earthkeepers™ range of footwear. 

    22-04-2011 | 1 min read

    Perrier takes over London townhouse for theatrical experience


    Brand experience agency Because transformed a London townhouse into a theatrical journey through time for the press launch of Perrier Nights – two nights of exclusive cocktail mixology.

    15-04-2011 | 2 min read

    15 useful iPad and iPhone apps for marketing professionals


    It look just 24 hours for the new iPad 2 to sell out in UK stores last week. Yet again, Apple seems to have another winner on its hands.

    15-04-2011 |

    Chanel opens pop-up cinema at Selfridges


    Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.

    01-04-2011 | 1 min read

    Because named in Event Magazine's Fab 50


    We're delighted to have been named in Event Magazine's Fab 50 best companies to work for in the event industry.

    26-11-2010 |

    Human art installation will be visible from space!


    This Saturday  it will be possible for a select group of lucky people to actually be seen from space!

    19-11-2010 |

    Add some Zing!


    See Below the Sourz "Add some Zing" campaign last weekend in Liverpool where we sent out teams to promote the spirirt with cocktails, interactive dancefloors and funky neon handouts.

    28-08-2009 |

    Essence of the Entrepreneur


    If you are passing the BT centre any time in the next few weeks you might be suprised to see a giant photo of our MD, Sharon Richey yelling at you through a megaphone.

    14-08-2009 |

    Look with your ears


    We saw this billboard advert from HBO in a round robin email at work today and have to say were really impressed.

    09-01-2009 |

    Because MD named "Female Entrepreneur of the Year"


    We're proud to announce that Because's very own managing director Sharon Richey has been named “Female Entrepreneur of the Year” in BT Business’s annual Essence of the Entrepreneur competition.