10-06-2021 | 4 min read

    HOW TO GET YOUR HFSS BRAND READY FOR THE ‘DARK’ TIMES AHEAD


    The UK government is looking to introduce restrictive legislation around the advertising of HFSS products. But we've got a pioneering virtual solution that can help brand marketers. 

    06-05-2021 | 2 min read

    Fresh Fridays Part 2


    A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!

    06-05-2021 | 4 min read

    5 Ways to truly connect with Millennials and Gen-zers


    The younger generations are more plugged-in and spoilt for choice than ever before. Here's how to cut through the noise and connect with this audience.

    29-04-2021 | 2 min read

    The Future is Hybrid - here’s why


    Why all the hype around Hybrid events and how this new model can benefit your brand or business.

    29-04-2021 | 3 min read

    Should your brand jump on the NFT bandwagon?


    Non-Fungible Tokens are all the rage, but is the hype justified, and do they offer any real value? Our answer: yes, but you need to choose the right type.

    08-04-2021 | 4 min read

    How to fit into a hybrid office 'environment'


    Top tips on how to integrate yourself into a physical/virtual global office.

    31-03-2021 | 5 min read

    Myth-busting Gen Z-ers by a Gen Z-er


    Who is Gen Z and how can we reach them? Every brand's current 'million dollar question'. Our very own Gen Z-er breaks it down for us.

    31-03-2021 | 2 min read

    Cadbury's Worldwide Hide: A digital Easter egg hunt without borders


    Cadbury has launched a virtual Easter egg hunt experience and you're invited to be the bunny. Where can you hide your eggs? Anywhere in the world!

    25-03-2021 | 3 min read

    Live & clicking: How to leverage the new IG 'Live Rooms' feature


    5 ways you can make Instagram's smart new 'Live Rooms' feature work hard for your brand.

    25-03-2021 | 4 min read

    Should HFSS brands be afraid of the dark?


    The UK government is looking to introduce restrictive legislation around the advertising of HFSS products. But we've got a pioneering virtual solution that can help brand marketers. 

    18-03-2021 | 4 min read

    5 things to factor in when going live in the roaring Twenty Twenties


    Is your brand ready to rock live events in the roaring twenty twenties? Here are five points to help you create a live experience that was worth waiting for.

    11-03-2021 | 4 min read

    10 of our best Experiential Campaigns to inspire your brand's live comeback


    Just over 100 days to go until live events will be back baby! Will your brand be ready? Here's some inspiration to help you reheat those experiential campaign muscles. 

    04-03-2021 | 4 min read

    Does digital transformation mean losing the human touch?


    Five ways to ensure going the way of the robot doesn't actually make your brand sound robotic.

    11-02-2021 | 3 min read

    Mapping out the next social media success


    Imagine you could read the future and bet on the next big thing in social media? Our Crystal Ball is here to help. Meet Pinza®, the future of smarter, and safer, social media.

    27-01-2021 | 2 min read

    A virtual commute from Microsoft for better work/home transitions


    The arrival of WFH offered the promise of more time and flexibility. However, studies now show it's taking a negative toll on most of us. The solution: smarter tech and better habits. 

    03-12-2020 | 3 min read

    The Beauty of Diversity


    Being a judge of the 2020 DMA Awards has inspired and challenged me. Here are three lessons for growth in 2021 that stuck with me from this celebration of creativity and diversity.

    19-11-2020 | 3 min read

    Three of our favourite virtual festivals


    As an agency we've revelled in the challenge of creating digital experiences and have really enjoyed watching others do the same. Here are three of our favourite virtual festival examples.

    12-11-2020 | 4 min read

    How to win Gen Z and influence TikTokkers


    The younger generations are more plugged-in and spoilt for choice than ever before. Here's how to cut through the noise and win over this audience. 

    04-03-2020 | 1 min read

    Three offers optimistic glimpse into Britain’s 5G-powered future


    We may not have flying cars and household robots (yet).

    26-02-2020 | 1 min read

    Bumble brings famous Queen Bee throne to Sydney’s 2020 Mardi Gras


    One of the biggest nights on the LGBTQI+ calendar.

    29-01-2020 | 1 min read

    Apple release moving Chinese New Year ad Shot on iPhone 11 Pro


    Chinese New Year has grown in importance not only in China but also across the globe.

    13-11-2019 | 1 min read

    Samsung takes consumers to new heights


    Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!

    26-03-2019 | 1 min read

    Canon reimagines century-old test with ABC ColorBlind Book


    Ishihara Colour Tests have been used to diagnose colour blindness since 1917, but have never been updated with modern icons or images, remaining unchanged for over a century.

    19-06-2018 | 1 min read

    Google Home goes on tour with mini golf experience


    A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.

    24-04-2018 | 1 min read

    It Can Wait: New VR experience shows the dangers of distracted driving


    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.

    20-03-2018 | 2 min read

    Motorola challenges smartphone addiction with ‘Real People’


    Be honest: how connected do you feel to the world around you? Really?

    13-02-2018 | 1 min read

    Intel drones break the world record at the Winter Olympics


    The Olympics opening ceremony always promises to be a show-stopping extravaganza of lights, music and entertainment to kick-start the tournament in style.

    19-10-2017 | 1 min read

    Google goes on experiential donut pop-up tour


    The smart speaker battle is on, and it’s set to be one for the ages.

    26-07-2017 | 1 min read

    Fido’s experience asks ‘Who Am I? for Pride


    It’s good to talk, but there are definitely some conversations – and questions – we would all avoid if we could.

    17-11-2016 | 1 min read

    A meaningful lemonade stand from Cricket Wireless


    A sure-fire route to experiential marketing success is the personal touch.

    10-11-2016 | 1 min read

    Google creates mind boggling experience for Allo app


    If someone told you that you could control a vending machine with your mind, would you believe them? Honestly?

    04-02-2016 | 1 min read

    LG experiential stunt pranks wannabe stargazers


    How often do you take the time to stop and stare at the stars?

    14-01-2016 | 1 min read

    Adobe’s brand experience travels through time


    Nostalgia is a very powerful thing, especially when it comes to marketing.

    10-12-2015 | 1 min read

    Microsoft spreads harmony in experiential stunt


    The build up to Christmas reminds us all of the importance of peace and harmony towards one another.

    29-10-2015 | 1 min read

    Augmented reality mirror shows the future


    Let’s face it – we’re all curious to know what we are going to look like when we’re older.

    29-10-2015 | 1 min read

    Samsung brand experience campaign shows what lies ahead


    Wouldn’t it be great to know what was coming up just around the corner?

    22-10-2015 | 1 min read

    Elan’s experiential taste test needs no translation


    You like sushi, right? Of course you do. Now think about the most delicious sushi you’ve ever tasted.

    04-06-2015 | 1 min read

    Nintendo’s paint-splattered video game launch


    To herald the launch of the Splatoon video game for the Wii U, Nintendo orchestrated a huge ink-filled obstacle course inspired by the game.

    16-03-2015 |

    A powerful unexpected experience from Samsung


    Samsung’s Hearing Hands stunt orchestrated for a young Turkish man from Istanbul is the focus of Joss Davidge’s Marketing Society blog this week.

    02-03-2015 |

    Samsung's virtual reality shark dive in the desert


    Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert, is Joss's experiential marketing pick of the week.

    22-01-2015 |

    Sony's underwater shop


    Last year, Sony got people talking about its new waterproof smartphone by filming it being unboxed underwater and posting a video on YouTube. 

    22-01-2015 | 1 min read

    Great Experiential Marketing: Fuhu’s magician enlarges iPads


    One week, Lenovo is snapping MacBooks, and now Fuhu has employed a magician to enlarge people’s iPads. Poor Apple.

    14-01-2015 | 1 min read

    Great Experiential Marketing: Lenovo snaps MacBooks


    Lenovo may have riled its rival Apple slightly with this stunt that highlighted the Lenovo Yoga laptop’s ability to bend backwards…

    25-11-2014 |

    How brands are transforming retail spaces into brand experiences


    Our Managing Partner Joss Davidge stumbled across an incredible immersive brand experience from Microsoft this week.

    14-11-2014 | 1 min read

    Great Experiential Marketing: Playstation’s SingStar taxi


    Would you sing for a free taxi ride if you knew everyone could hear you?

    17-10-2014 |

    Millennials were all ears at Sennheiser's Ear Love Palace


    Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

    26-09-2014 | 1 min read

    Great Experiential Marketing: Kobo’s pool party


    eBook provider Kobo made quite the splash about its new waterproof model with a pool party.

    31-07-2014 | 1 min read

    Samsung’s #UnderWaterSelfie challenge


    You’ve got to love taking the occasional selfie. But would you take one under freezing water to get your hands on a Samsung Galaxy S5?

    20-06-2014 | 1 min read

    Great Experiential Marketing: Microsoft’s Inner Circle event


    To show off the capabilities of ‘Cortana’, Microsoft’s new digital personal assistant for smartphones, the tech giant hosted an interactive experiential event in New York.

    05-06-2014 | 1 min read

    Great Experiential Marketing: Samsung’s giant dishwasher prank


    How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

    28-05-2014 | 1 min read

    Great Experiential Marketing: WATCH_DOGS’ street hack prank


    To build up some buzz about this week’s release of the WATCH_DOGS video game, game developer Ubisoft pulled a sneaky smartphone prank on innocent shoppers in Los Angeles to make them believe that they were hackers.

    04-04-2014 | 1 min read

    Great Experiential Marketing: HTC One skate park


    Selfridges and HTC ramped up their experiential marketing this week with their joint launch of the UK’s largest free indoor skate park.

    13-02-2014 | 1 min read

    Great Experiential Marketing: Sony’s bottled Walkman


    This nice vending machine activation from Sony used a simple experience to demonstrate the product promise.

    29-11-2013 |

    World’s largest game of Pacman promotes game release


    Japanese game maker Namco-Bandai and Channel 5’s The Gadget Show teamed up this week to create the world’s largest game of Pacman.

    31-10-2013 |

    Qualcomm’s touring 3D photo booth


    Qualcomm set out to get people talking about its powerful Snapdragon processors. 

    26-04-2013 |

    T Mobile festival slide


    Festivals are about getting away from it all, but you do have to face the tedious, everyday ritual of queuing before you are released into the festival site. 

    05-04-2013 |

    A fresh perspective from HP in live festival experience


    Music festivals are a great place to talk to consumers, but people are there to have fun, they don't want to feel like a brand has marked them out as a key demographic for a marketing message. 

    01-03-2013 |

    "Best bus stop ever" goes viral


    This is an interesting activation from mobile-technology manufacturer Qualcomm. 

    08-02-2013 |

    T-Mobile up-Cycles phone boxes for charity


    We love this campaign from T-Mobile Hungary where barely-used phone boxes were given a new lease of life by linking their use to a charitable cause. 

    24-01-2013 |

    Gaming beyond the screen


    Microsoft has recently revealed an interesting concept called "IllumiRoom". 

    15-01-2013 |

    A small demonstration


    In order to demonstrate how easy and intuitive Windows 8 is the brand created this simple activation in Lisbon. 

    03-01-2013 |

    Sprint interactive billboard


    US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city. 

    26-10-2012 |

    Terrifying experience in a lift from LG


    To get people talking, brands have to do something remarkable. This is why the promotion of LG’s new IPS monitors caught our attention.

    21-09-2012 |

    Phone booth makeovers


    Brazilian telecom company Vivo recently commissioned 100 artists to decorate 100 phone booths in Sao Paolo. Here are a few of our favourites:

    01-06-2012 |

    Samsung promote Galaxy Note with compact game of footie


    As part of Samsung's recent activity, to promote the new Galaxy Note, a small football pitch was erected in London's Victoria station.

    18-05-2012 |

    Vodafone uses laser graffiti stunt to tie up Christmas campaign


    Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to "Make Someone Happy".

    11-05-2012 | 1 min read

    PlayStation videos depict immersive movie experiences


    Sony's PlayStation3 has uploaded a series of intriguing videos to promote its online movie store GreatFilmsFillRooms.com.

    03-05-2012 | 1 min read

    Nokia and Deadmau5 to light up London


    There is a buzz developing around the launch of the new Nokia Lumia 800.

    27-04-2012 | 1 min read

    IBM is celebrating its 100th anniversary by exhibiting in New York.


    The month long exhibition explores the technological advancements of the past century and the way that "science has improved our daily lives" alongside the "possibilities unleashed by technology".

    25-03-2011 |

    Car park is latest setting for experiential launch


    We're strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that.